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How should B2B content differ for Business and Technical Decision Maker? (clickdocuments.com) - Great post with 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B... read more
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Submitted By: Editor ( 3 days ago ) Total Views: 337
Category: Content Marketing 101
Tags: Ardath Albee, Tom Pick, content marketing, online marketing, whitepaper, ebook
Hunting Down Content Inspiration (contentrix.com) - I needed a little work inspiration today so this post for content inspiration caught my attention. Let... read more
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Submitted By: kozelka ( 6 days ago ) Total Views: 458
Category: Content Development
Tags: content marketing, online marketing, content development, developing content
Content Marketing: Anytime, Anywhere, Any Device (clickdocuments.com) - In the new world marketing, Russell Sparkman, of Fusionspark Media, urges us to use transmedia storytelling.... read more
The Four Pillars of Building Instant Trust Online (www.toprankblog.com) - Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain... read more
Behavioral Targeting Brings Clear Benefits to Publishers (www.emarketer.com) - A recent survey found that 72% of responding publishers offered their clients some form of audience targeting... read more
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Submitted By: Editor ( 9 days ago ) Total Views: 474
Category: Research
Tags: survey, publishing, publishers, online marketing, internet, research
5 Ways to Integrate Stories Into Your Social Media Marketing (www.clickz.com) - To make your content talk-worthy on social media platforms, develop strong stories that are in line with... read more
The three Rs of content marketing (www.contentmasteryguide.com) - Reduce ReUse and Recycle your content! Great examples! read more
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Submitted By: kozelka ( 10 days ago ) Total Views: 490
Category: Content Development
Tags: content marketing, content reuse, content development, online marketing, how to
Real Time Storytelling - Search Engine Strategies SF (www.toprankblog.com) - For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement... read more
Social Media Is About Content, Not Platforms (www.mediapost.com) - Marketing seems to go in cycles, where we bounce back and forth between which is more important. Left-brain... read more
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Submitted By: Editor ( 11 days ago ) Total Views: 544
Category: Content Development
Tags: content, Twitter, Facebook, online marketing, content marketing, Gen Y, Social media
3 “Big Shifts” in the Advertising Paradigm (randallbeard.wordpress.com) - The advertising world is changing before our viewing eyes. Beyond the obvious move– to consumer engaged,... read more
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