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Content marketing: How to turn loyal customers into brand evangelists (www.4th-e.com) - Case study with Callaway golf about how to turn loyal customers into brand evangelists who will passionately... read more
How should B2B content differ for Business and Technical Decision Maker? (clickdocuments.com) - Great post with 1 example of a B2B Marketing content addressed to a Technical Decision Maker and 1 B2B... read more
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Submitted By: Editor ( 3 days ago ) Total Views: 337
Category: Content Marketing 101
Tags: Ardath Albee, Tom Pick, content marketing, online marketing, whitepaper, ebook
Hunting Down Content Inspiration (contentrix.com) - I needed a little work inspiration today so this post for content inspiration caught my attention. Let... read more
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Submitted By: kozelka ( 6 days ago ) Total Views: 458
Category: Content Development
Tags: content marketing, online marketing, content development, developing content
Content Marketing: Anytime, Anywhere, Any Device (clickdocuments.com) - In the new world marketing, Russell Sparkman, of Fusionspark Media, urges us to use transmedia storytelling.... read more
The Four Pillars of Building Instant Trust Online (www.toprankblog.com) - Websites and landing pages face very real trust issues – for consumers they can be a scary and uncertain... read more
Behavioral Targeting Brings Clear Benefits to Publishers (www.emarketer.com) - A recent survey found that 72% of responding publishers offered their clients some form of audience targeting... read more
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Submitted By: Editor ( 9 days ago ) Total Views: 474
Category: Research
Tags: survey, publishing, publishers, online marketing, internet, research
5 Ways to Integrate Stories Into Your Social Media Marketing (www.clickz.com) - To make your content talk-worthy on social media platforms, develop strong stories that are in line with... read more
The three Rs of content marketing (www.contentmasteryguide.com) - Reduce ReUse and Recycle your content! Great examples! read more
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Submitted By: kozelka ( 10 days ago ) Total Views: 490
Category: Content Development
Tags: content marketing, content reuse, content development, online marketing, how to
Real Time Storytelling - Search Engine Strategies SF (www.toprankblog.com) - For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement... read more
Social Media Is About Content, Not Platforms (www.mediapost.com) - Marketing seems to go in cycles, where we bounce back and forth between which is more important. Left-brain... read more
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Submitted By: Editor ( 11 days ago ) Total Views: 544
Category: Content Development
Tags: content, Twitter, Facebook, online marketing, content marketing, Gen Y, Social media
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