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Don't Say ROI Unless You Mean It (lgbusinesssolutions.typepad.com) - Simply put ROI = gains – investment costs ÷ investment costs. Just because that definition and formula... read more

Submitted By: lewis ( 22 months ago ) Total Views: 200
Category: ROI-Measurement
Tags: communications, Mack Collier, marketing, measurements, measuring, metrics, objectives, ROI, social media, social networking, tools, value

Sharing Good Content Trumps Pushing Slick Marketing (vervenorthwest.com) - Blog post on the case study of the Concrete Network from Meerman Scott's book along with other examples... read more

Submitted By: Editor ( 25 months ago ) Total Views: 181
Category: Content Marketing 101
Tags: content, marketing, David Meerman Scott, objectives, case study

APA Mintel Custom Solutions Customer Publishing Industry Summary (www.apa.co.uk) - An 11-page PDF overview that details the size of the UK customer publishing market and includes a complete... read more

Submitted By: juntajoe ( 39 months ago ) Total Views: 568
Category: Research
Tags: APA, Mintel, research findings, customer publishing, objectives, industry size, uk, great britain

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