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Content Marketing ROI: 3 Ways Content Curation Optimizes the B2B Content Supply Chain Featuring @McKQuarterly (www.contentcurationmarketing.com) - Effective and quality content curation can cut the costs of content creation, the volume of original... read more
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Submitted By: kozelka ( 24 days ago ) Total Views: 810
Category: ROI-Measurement
Tags: Marketing, Newspapers, Science, Social Media, content curation, ROI
OurBlook Roundup: Journalism Will Survive in Digital Age (www.pbs.org) - Summary of interviews with over 100 leaders in the field of journalism. Themes include that newspapers... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 457
Category: Industry Trends
Tags: advertising, hyper-local, journalism, newspapers, newsroom culture, reporting, future of
You Couldn’t Pay Me to Subscribe to Your Newspaper (socialinsights.net) - This is an elementary post, but one that represents what publishers are hearing more often than ever.... read more
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Submitted By: brandonacox ( 4 months ago ) Total Views: 418
Category: For Publishers
Tags: publishing, newspapers
The Nichepaper Manifesto (blogs.hbr.org) - Blog post from Harvard Business Review explaining that readers made newspapers profitable in the past... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 465
Category: Industry Trends
Tags: internet, strategy, newspapers, print, online, innovation, future of, niche, nichepaper, HBR
More newspaper research coming from social media (www.bizreport.com) - Are you reading your local paper with a feeling of déjà vu? The feeling may not be a trick... read more
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Submitted By: kozelka ( 7 months ago ) Total Views: 226
Category: For Publishers
Tags: Cision, newspapers, online content, social media, social networks
What Apple's iPad Means for Marketers (www.clickz.com) - The iPad isn't a computer. That's what makes it a game-changing device for both consumers and marketers.... read more
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Submitted By: Editor ( 7 months ago ) Total Views: 187
Category: Industry Trends
Tags: consumer, media, paid content, Apple, ipad, newspapers, sponsored content, content marketing
How Google Can Help Newspapers (online.wsj.com) - With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone... read more
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Submitted By: Editor ( 9 months ago ) Total Views: 222
Category: For Publishers
Tags: content development, publishing, newspapers, Google, promotion, advertising
Google Allows Publishers To Limit Free News Clicks (www.npr.org) - Google is offering publishers a way to build more solid "pay walls" around their online stories... read more
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Submitted By: Editor ( 9 months ago ) Total Views: 221
Category: Industry Trends
Tags: paid content, newspapers, online, paywalls, Google, WSJ, search, keyword
Rupert Murdoch could ban Google access to his newspapers' content (www.telegraph.co.uk) - Mr Murdoch, who has been vocal with his negative views of Google and its effect on the newspaper industry,... read more
Times Publisher Compares Print Media to the Titanic (nymag.com) - NYT publisher Arthur Sulzberger Jr. responds to the question of what advice he has for people going into... read more
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Submitted By: Editor ( 10 months ago ) Total Views: 384
Category: For Publishers
Tags: newspapers, journalism, publishing, future of, New York Times
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