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How-To: 10 Tips for Launching a Solid Podcast (www.marketingvox.com) - Research shows that podcasts are three times as effective than traditional online advertising. These... read more

Submitted By: Editor ( 28 months ago ) Total Views: 662
Category: Audio/Podcasts
Tags: user experience, best practices, pearls of wisdom, viral marketing & buzz, multi-channel marketing, alternative marketing, advertainment, loyalty & retention, entertainment, syndication & RSS, How-to, podcast

CBS Sets Up Ad/Content Network for Local Bloggers (www.marketingvox.com) - CBS is looking for blogs that cover local areas with a CBS owned-and-operated TV station. Publishers... read more

Submitted By: Editor ( 30 months ago ) Total Views: 291
Category: Blogging
Tags: user experience, online ad market, ad selling, publishing, rich media, multi-channel marketing, new and improved, tools & software, major brands, ad targeting

Building a Social Network (blog.bronto.com) - Review strategy and planning behind building a social network. Included are best practices as well as... read more

Submitted By: sallylowery ( 31 months ago ) Total Views: 220
Category: Social Media
Tags: social networking, multi-channel marketing, social media, best practices

Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns - MarketingVOX (www.marketingvox.com) - The Interactive Marketing Survey is a national survey designed to provide insight into how marketers... read more

Submitted By: Editor ( 32 months ago ) Total Views: 343
Category: Research
Tags: Sapient, research & stats, e-mail marketing, multi-channel marketing, measurement & analytics, worst practices, ad targeting

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 32 months ago ) Total Views: 2978
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

Social Shopping Study - the Social Researcher (www.marketingcharts.com) - In a study conducted by the e-tailing group, they found that there is a new breed of shopper. The Social... read more

Submitted By: Editor ( 34 months ago ) Total Views: 426
Category: Social Media
Tags: user experience, publishing, research & stats, multi-channel marketing, direct marketing, signs of what's to come, tools & software, e-commerce, loyalty & retention

Marketing Transparency (www.netconcepts.com) - Excellent video on not bluffing your customer-base. Here's the abstract: " Mike McDonald of WebProNews... read more

Submitted By: juntajoe ( 38 months ago ) Total Views: 632
Category: Industry Trends
Tags: transparency, webpronews, bluffing, ethics, integrated marketing, multi-channel marketing

Print vs Online -- Should Your Marketing Have the Same Content Online and Off? (www.marketingsherpa.com) - Integrated content does not mean take your print content and make sure it's online. Shouldn't content... read more

Submitted By: juntajoe ( 38 months ago ) Total Views: 344
Category: Integrated Content Marketing
Tags: print content, print magazines, custom magazines, online content, integrated content marketing, multi-channel marketing

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