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Pepsi won't advertise in upcoming Super Bowl
(
www.usatoday.com
) - Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company...
read more
Submitted By:
Editor
(
3 months ago
)
Total Views:
210
Category:
News
Tags:
Pepsi
,
Superbowl
,
advertising
,
online
,
online marketing
,
microsite
,
budget
Express Your POW!
(
expressyourpow.com
) - Kiehl's launched this comic-themed web site promoting its new Acai Damage-Repairing Skincare line. Express...
read more
Submitted By:
Editor
(
6 months ago
)
Total Views:
159
Category:
Consumer Case Studies
Tags:
consumer microsite
,
content marketing
Harley-Davidson USA Harlistas
(
www.harley-davidson.com
) - Harlistas, a group of Latino Harley-Davidson riders, are being honored with a print campaign and microsite....
read more
Submitted By:
Editor
(
6 months ago
)
Total Views:
222
Category:
Consumer Case Studies
Tags:
Harley Davidson
,
motorcycle
,
Latino
,
microsite
,
online
,
user generated
,
storytelling
Sony Style | Ask the experts
(
discover.sonystyle.com
) - Great microsite from Sony with some very serious experts you don't want to miss. You pick from dozens...
read more
Submitted By:
Editor
(
6 months ago
)
Total Views:
206
Category:
Consumer Case Studies
Tags:
Sony
,
electronics
,
microsite
,
online
,
expert
,
content
,
marketing
,
user
,
experience
Magazines Run Ads, but Now They Create Them Too
(
www.nytimes.com
) - With ad sales down, some companies are getting very creative. Two of those companies and some very unique...
read more
Submitted By:
Editor
(
6 months ago
)
Total Views:
115
Category:
Print Magazines
Tags:
advertising
,
print
,
magazines
,
custom
,
online
,
microsite
Ford Uses Social Media To Target Younger Buyers
(
www.mediapost.com
) - Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers...
read more
Submitted By:
Editor
(
7 months ago
)
Total Views:
161
Category:
Consumer Case Studies
Tags:
Ford
,
car
,
mustang
,
design your own
,
online
,
website
,
microsite
,
consumer
,
youth
,
marketing
Is there a better name than Zi8? Then tell Kodak
(
www.boston.com
) - Lots of companies have done contests or taken feedback from consumers on product ideas or naming. This...
read more
Submitted By:
Editor
(
7 months ago
)
Total Views:
112
Category:
Social Media
Tags:
Kodak
,
camera
,
new
,
contest
,
online
,
website
,
microsite
,
blogging
,
user
,
generated
,
feedback
,
Twitter
,
social media
Inside Curve - Lane Bryant Community Microsite
(
insidecurve.lanebryant.com
) - This site which launched at the end of July is not about Lane Bryant but about building a community based...
read more
Submitted By:
Editor
(
7 months ago
)
Total Views:
163
Category:
Consumer Case Studies
Tags:
website
,
microsite
,
online
,
community
,
Lane Bryant
,
clothing
,
members
,
content
Mad Men vs. Advertising Today
(
www.washingtonpost.com
) - Intriguing Washington Post commentary on the state of advertising and the future of social media, viral...
read more
Submitted By:
kozelka
(
7 months ago
)
Total Views:
351
Category:
Industry Trends
Tags:
social media
,
marketing
,
advertising
,
online
,
viral
,
website
,
microsite
,
You Tube
,
Twitter
,
Facebook
Ride Warriors Nation - Cedar Point Microsite
(
www.ridewarriornation.com
) - I was at Cedar Point today so this microsite was most appropriate. The content on this site appeals...
read more
Submitted By:
Editor
(
8 months ago
)
Total Views:
228
Category:
Consumer Case Studies
Tags:
roller coaster
,
microsite
,
website
,
online
,
consumer
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