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Pepsi won't advertise in upcoming Super Bowl (www.usatoday.com) - Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company... read more
Submitted By: Editor ( 3 months ago ) Total Views: 210
Category: News
Tags: Pepsi, Superbowl, advertising, online, online marketing, microsite, budget
Express Your POW! (expressyourpow.com) - Kiehl's launched this comic-themed web site promoting its new Acai Damage-Repairing Skincare line. Express... read more
Submitted By: Editor ( 6 months ago ) Total Views: 159
Category: Consumer Case Studies
Tags: consumer microsite, content marketing
Harley-Davidson USA Harlistas (www.harley-davidson.com) - Harlistas, a group of Latino Harley-Davidson riders, are being honored with a print campaign and microsite.... read more
Submitted By: Editor ( 6 months ago ) Total Views: 222
Category: Consumer Case Studies
Tags: Harley Davidson, motorcycle, Latino, microsite, online, user generated, storytelling
Sony Style | Ask the experts (discover.sonystyle.com) - Great microsite from Sony with some very serious experts you don't want to miss. You pick from dozens... read more
Submitted By: Editor ( 6 months ago ) Total Views: 206
Category: Consumer Case Studies
Tags: Sony, electronics, microsite, online, expert, content, marketing, user, experience
Magazines Run Ads, but Now They Create Them Too (www.nytimes.com) - With ad sales down, some companies are getting very creative. Two of those companies and some very unique... read more
Submitted By: Editor ( 6 months ago ) Total Views: 115
Category: Print Magazines
Tags: advertising, print, magazines, custom, online, microsite
Ford Uses Social Media To Target Younger Buyers (www.mediapost.com) - Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers... read more
Submitted By: Editor ( 7 months ago ) Total Views: 161
Category: Consumer Case Studies
Tags: Ford, car, mustang, design your own, online, website, microsite, consumer, youth, marketing
Is there a better name than Zi8? Then tell Kodak (www.boston.com) - Lots of companies have done contests or taken feedback from consumers on product ideas or naming. This... read more
Inside Curve - Lane Bryant Community Microsite (insidecurve.lanebryant.com) - This site which launched at the end of July is not about Lane Bryant but about building a community based... read more
Submitted By: Editor ( 7 months ago ) Total Views: 163
Category: Consumer Case Studies
Tags: website, microsite, online, community, Lane Bryant, clothing, members, content
Mad Men vs. Advertising Today (www.washingtonpost.com) - Intriguing Washington Post commentary on the state of advertising and the future of social media, viral... read more
Submitted By: kozelka ( 7 months ago ) Total Views: 351
Category: Industry Trends
Tags: social media, marketing, advertising, online, viral, website, microsite, You Tube, Twitter, Facebook
Ride Warriors Nation - Cedar Point Microsite (www.ridewarriornation.com) - I was at Cedar Point today so this microsite was most appropriate. The content on this site appeals... read more
Submitted By: Editor ( 8 months ago ) Total Views: 228
Category: Consumer Case Studies
Tags: roller coaster, microsite, website, online, consumer
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