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Lost in Forks - Volvo Twilight Microsite (www.volvocars.com) - Eclipse followers are going to love trying to find the shortest route to Edward Cullen's home on this... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 776
Category: Consumer Case Studies
Tags: Volvo, Twilight, Eclipse, website, microsite, game, giveaway
Is The White Paper Dead for B2B Marketing? (pauldunay.com) - Not only does Paul Dunay agree with the Bloom Group that the white paper resembles print and is quickly... read more
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Submitted By: Editor ( 3 months ago ) Total Views: 671
Category: eBooks/Whitepapers
Tags: Paul Dunay, Buzz Marketing, whitepaper, white paper, ebook, blog, microsite, online marketing
Salt 101 - Kosher and Sea Salt Microsite (www.salt101.com) - Cargill, maker of Diamond Crystal salt, launched this site full of witty instruction and culinary advice.... read more
Runner's World Route Finder (www.runnersworld.com) - Great example of providing content that the consumer is looking for, content that is about the consumer... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 598
Category: Consumer Case Studies
Tags: Runners World, case example, route finder, consumer case, microsite, website
Pepsi won't advertise in upcoming Super Bowl (www.usatoday.com) - Pepsi will not advertise its drinks in the coming Super Bowl on CBS, ending a 23-year run so the company... read more
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Submitted By: Editor ( 9 months ago ) Total Views: 308
Category: News
Tags: Pepsi, Superbowl, advertising, online, online marketing, microsite, budget
Express Your POW! (expressyourpow.com) - Kiehl's launched this comic-themed web site promoting its new Acai Damage-Repairing Skincare line. Express... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 269
Category: Consumer Case Studies
Tags: consumer microsite, content marketing
Harley-Davidson USA Harlistas (www.harley-davidson.com) - Harlistas, a group of Latino Harley-Davidson riders, are being honored with a print campaign and microsite.... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 310
Category: Consumer Case Studies
Tags: Harley Davidson, motorcycle, Latino, microsite, online, user generated, storytelling
Sony Style | Ask the experts (discover.sonystyle.com) - Great microsite from Sony with some very serious experts you don't want to miss. You pick from dozens... read more
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Submitted By: Editor ( 12 months ago ) Total Views: 330
Category: Consumer Case Studies
Tags: Sony, electronics, microsite, online, expert, content, marketing, user, experience
Magazines Run Ads, but Now They Create Them Too (www.nytimes.com) - With ad sales down, some companies are getting very creative. Two of those companies and some very unique... read more
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Submitted By: Editor ( 12 months ago ) Total Views: 187
Category: Print Magazines
Tags: advertising, print, magazines, custom, online, microsite
Ford Uses Social Media To Target Younger Buyers (www.mediapost.com) - Ford is promoting the new 2010 Mustang with a microsite at FordVehicles.com that lets prospective buyers... read more
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Submitted By: Editor ( 12 months ago ) Total Views: 238
Category: Consumer Case Studies
Tags: Ford, car, mustang, design your own, online, website, microsite, consumer, youth, marketing
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