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Marketers Embrace Integrated Marketing, but Key Challenges Remain (www.marketingcharts.com) - 74% of marketers now employ Integrated marketing communications (IMC) campaigns for most of their brands... read more

Submitted By: Editor ( 28 months ago ) Total Views: 354
Category: Integrated Content Marketing
Tags: research & stats, direct marketing, media convergence, cross media

EXECUTIVES MUST REALIZE AND LEARN THE POWER OF SOCIAL MEDIA (www.cymfony.com) - 50% of Senior Marketing Executives believe that the use of social media for corporate, product and brand... read more

Submitted By: Editor ( 30 months ago ) Total Views: 325
Category: Social Media
Tags: viral marketing & buzz, research & stats, weblog marketing, signs of what's to come, alternative marketing, Europe, media convergence, cross media

BIGresearch Releases 11th Simultaneous Media Survey: More People Multitasking Media Than Ever (www.marketwire.com) - "Technology is creating new media options faster than most people can assimilate and is causing more... read more

Submitted By: Editor ( 32 months ago ) Total Views: 251
Category: Industry Trends
Tags: user experience, search engine marketing, research & stats, weblog marketing, ad buying & planning, signs of what's to come, media convergence, entertainment

Top 10 US Social-Network, Blog, Web Brand Rankings Issued for Dec. (www.marketingcharts.com) - Nielson Online completed its rankings of US social-networking sites, web brands and blog sites. MySpace... read more

Submitted By: Editor ( 32 months ago ) Total Views: 760
Category: News
Tags: user experience, major players news, online ad market, publishing, research & stats, weblog marketing, ad buying & planning, media convergence, major brands

Coca Cola Happiness Factory (www.coca-cola.com) - This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in... read more

Submitted By: Editor ( 32 months ago ) Total Views: 851
Category: Consumer Case Studies
Tags: Coca Cola, Coke, microsite, user experience, publishing, branding, campaigns & creatives of note, media convergence, domain names, new and improved, broadband, advertainment, cross media, major brands, consumer packaged goods

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 32 months ago ) Total Views: 2977
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

Young Adults Show Significant Interest in Free Ad- Supported TV Show Downloads (www.ipsos-na.com) - Online video services' future growth may be predicated more on downloading than streaming models - and... read more

Submitted By: Editor ( 32 months ago ) Total Views: 289
Category: Research
Tags: user experience, publishing, rich media, research & stats, demographics, ad buying & planning, signs of what's to come, media convergence, broadband, cross media, entertainment, content

Six in 10 Broadband Users Watch Online Video Weekly, Up 36% YOY (www.horowitzassociates.com) - Press release from Horowitz Associates’ with their report, Broadband Content and Services 2007. The release... read more

Submitted By: Editor ( 33 months ago ) Total Views: 276
Category: News
Tags: user experience, major players news, online ad market, publishing, rich media, research & stats, ad buying & planning, signs of what's to come, media convergence, broadband, entertainment

On Media, B2B Marketers and Business Decision-Makers Don't See I2I (www.marketingvox.com) - Some interesting information from a Forrester Research Study indicating that the media B2B marketers... read more

Submitted By: Editor ( 34 months ago ) Total Views: 834
Category: Research
Tags: user experience, publishing, best practices, research & stats, e-mail marketing, ad buying & planning, branding, direct marketing, media convergence, b2b, worst practices

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