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Target Your Marketing Content to Each Stage of the B2B Buying Cycle (www.marketingprofs.com) - How can a B2B marketer match the right content to a buyer's needs throughout a lengthy buying cycle?... read more
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Submitted By: Editor ( 1 month ago ) Total Views: 507
Category: Business-to-Business
Tags: b2b marketing, lead generation, sales, online marketing, marketing profs
Removing the Blindfold that Prevents True Engagement and Measurement in Social Media (www.briansolis.com) - On average, about 60% of companies polled maintain a “common sense” approach to at-work usage of social... read more
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Submitted By: blogfeeder ( 7 months ago ) Total Views: 199
Category: Social Media
Tags: ROI, Brian solis, solis, social, media, facebook, engagement, blind fold, engagement, marketing profs
Innovation Doesn't Have to be Invention (www.mpdailyfix.com) - hen it comes to innovation we often get hung-up on creating something completely new. While this approach... read more
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Submitted By: lenkendall ( 15 months ago ) Total Views: 252
Category: Industry Trends
Tags: Innovation, marketing trends, marketing profs
Ann Handley and the Secret to Inbound Marketing: Listening (blog.hubspot.com) - HubSpot video interview with Ann Handley of Marketing Profs. Topics include why marketers should be... read more
The Importance of Content Marketing and Social Media Mix (www.servantofchaos.com) - Bryan Person interview with David Alston, VP Marketing for Radian6 who shares his insights around the... read more
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Submitted By: Editor ( 21 months ago ) Total Views: 455
Category: Content Marketing 101
Tags: content marketing, storytelling, marketing profs, video, interview
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