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Start at Status Quo to Create Buyer' Momentum (marketinginteractions.typepad.com) - Good reminder that your client or prospect may be aware of their needs, or the problems they face in... read more
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Submitted By: Editor ( 23 days ago ) Total Views: 529
Category: Content Marketing 101
Tags: marketing content, status quo, relationship building, online marketing
Webinar Q&A: Content is Marketing Currency (marketinginteractions.typepad.com) - Ardath Albee address some of the other questions that were asked during the Content is Marketing Currency... read more
5 Ways to Get Fact-Checking Right (www.dcustom.com) - From Elise Anthony, editorial director at D Custom, five tips to help your brand build trust with proven... read more
Help B2B Buyers Find Their Place in The Story (marketinginteractions.typepad.com) - When telling your companies story this post helps to identify the need to consider that each influencer,... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 434
Category: Content Marketing 101
Tags: B2B Interactive E-Marketing, Marketing Content, Personalization, Storytelling
Does Curated Content Drive Vendor Preference? (marketinginteractions.typepad.com) - Important explanation for why using curated content instead of producing your own can disappoint if you're... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 487
Category: Content Development
Tags: Attention, Marketing Content, Relationship Building, Touchpoints
6 Ways B2B Marketers Can "Listen" Effectively (marketinginteractions.typepad.com) - Maybe you have heard over and over that you need to listen to your customers or your audience. This... read more
Cheat Sheet for Marketing Content Consistency (marketinginteractions.typepad.com) - To more easily enable the creation of a consistent storyline when content is created over time, you need... read more
Putting a Face on Your Marketing Efforts? (seosnack.com) - Good post on the importance of writing your message directly to your consumer, as if you are talking... read more
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Submitted By: Editor ( 8 months ago ) Total Views: 243
Category: Content Development
Tags: marketing content, marketing efforts, online marketing, SEO, target market
Content Marketing for Product Customization (marketinginteractions.typepad.com) - Explains why marketers need to focus on content marketing to influence decision makers in a B2B setting.... read more
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Submitted By: kozelka ( 11 months ago ) Total Views: 239
Category: Content Marketing 101
Tags: Creating Conversations, Lead Nurturing, Marketing Content, Storytelling. B2B
Article Marketing And Content Cheapskates (my-internet-business-tools.com) - This post makes good arguments for hiring better writers and paying for text that converts sales, stating... read more
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