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6 Ways B2B Marketers Can "Listen" Effectively (marketinginteractions.typepad.com) - Maybe you have heard over and over that you need to listen to your customers or your audience. This... read more
Cheat Sheet for Marketing Content Consistency (marketinginteractions.typepad.com) - To more easily enable the creation of a consistent storyline when content is created over time, you need... read more
Putting a Face on Your Marketing Efforts? (seosnack.com) - Good post on the importance of writing your message directly to your consumer, as if you are talking... read more
Submitted By: Editor ( 3 months ago ) Total Views: 163
Category: Content Development
Tags: marketing content, marketing efforts, online marketing, SEO, target market
Content Marketing for Product Customization (marketinginteractions.typepad.com) - Explains why marketers need to focus on content marketing to influence decision makers in a B2B setting.... read more
Submitted By: kozelka ( 6 months ago ) Total Views: 149
Category: Content Marketing 101
Tags: Creating Conversations, Lead Nurturing, Marketing Content, Storytelling. B2B
Is the New PR Really Just the New Marketing? (randallbeard.wordpress.com) - Is PR becoming more like Marketing? Traditional media no longer hold a near monopoly on media and publishing.... read more
Submitted By: beardrs ( 7 months ago ) Total Views: 220
Category: PR New Rules
Tags: PR, Media, Web 2.0, Publishing, Marketing Content
A Purpose-Driven White Paper (www.chooseamc.com) - In my former role as Director of Business Intelligence, a hybrid business/IT role, I read many white... read more
Submitted By: chooseamc ( 13 months ago ) Total Views: 266
Category: eBooks/Whitepapers
Tags: white papers, marketing content, writing, B2B
The dirtiest word in the language for online SEO copywriters (www.seocopywriting.com) - Learn what the dirtiest word in copywriting is... This article will shows that as a copywriter you can... read more
Submitted By: Paige119 ( 16 months ago ) Total Views: 188
Category: SEO/SEM
Tags: Heather Lloyd Martin, blogs, SEO copywriting, marketing content
How Sales Can Improve Marketing Intelligence (marketinginteractions.typepad.com) - By debriefing your sales force, marketing can discover an abundance of nuances that can help them create... read more
Submitted By: ardath ( 17 months ago ) Total Views: 155
Category: Content Development
Tags: marketing content, marketing intelligence
Buyers Don't Distinguish Sales from Marketing (marketinginteractions.typepad.com) - I was listening to a webcast today, by Richard Vancil from IDC. He had a lot of interesting things to... read more
Submitted By: ardath ( 24 months ago ) Total Views: 349
Category: Content Development
Tags: customer-centric content, marketing content
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