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The Future of B2B Trade Publications and What it Means for Savvy Marketers (blog.wakefly.com) - With a little focus, creativity, and outside help, even smaller companies could use the opportunities... read more
The 4 C’s of B2B Marketing (pauldunay.com) - Using the example of the 4 P's from B2C marketing, this post takes a look at the 4 C's of B2B marketing.... read more
Coming soon to an inbox near you: User-generated newsletters (bit.ly) - The trend in email newsletters is toward personalization. Tech trade publisher IDG is taking the concept... read more
Submitted By: eMediaVitals ( 3 months ago ) Total Views: 191
Category: Email
Tags: audience development, lead generation, technology, revenue streams, subscription management
The future of media is all about conversations (bit.ly) - Every media brand in existence is working to build a community. Most of them won’t succeed. Many... read more
Submitted By: eMediaVitals ( 4 months ago ) Total Views: 270
Category: Social Media
Tags: community engagement, social media, conversation, niche marketing, lead generation
With email subject lines, straightforward beats flash (bit.ly) - Email seems like a downright institution, on par with the old Bell Telephone Company, compared with real-time... read more
Submitted By: eMediaVitals ( 4 months ago ) Total Views: 133
Category: Email
Tags: audience development, lead generation, content management, technology
The secret to MarketingProfs’ webinar success (bit.ly) - Not everyone can pull off a paid model for webinars. MarketingProfs, a Web publisher of resources for... read more
Submitted By: eMediaVitals ( 4 months ago ) Total Views: 128
Category: Webcasts
Tags: content development, content strategy, lead generation, paid content, revenue streams
8 Things to Consider When Designing a Site for Lead Generation and Inbound Marketing (www.channelvmedia.com) - What steps should a company take when it wants to transform its website from an informational, brochure-style... read more
Your Website, Social Media and Content Marketing - So happy together... (hrmarketer.blogspot.com) - Results of a survey of 200 marketers. They were asked how they measure success, and the most important... read more
Poken device could streamline networking, events (bit.ly) - Attempts to consolidate social media networking tasks is an indication both that the forum is on the... read more
Traditional Outbound vs. The New Inbound Social Media Marketing (blog.treehousei.com) - Many marketers today are trying to figure out a way to leverage the boom in social media technologies... read more
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