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Aligning Sales and Marketing – Why It’s Not Working and What to Do About It « (fearlesscompetitor.net) - Everyone talks about aligning Sales and Marketing. But in most cases, it's not working. Why not? And... read more
Target Your Marketing Content to Each Stage of the B2B Buying Cycle (www.marketingprofs.com) - How can a B2B marketer match the right content to a buyer's needs throughout a lengthy buying cycle?... read more
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Submitted By: Editor ( 1 month ago ) Total Views: 507
Category: Business-to-Business
Tags: b2b marketing, lead generation, sales, online marketing, marketing profs
Create Content like a Publisher: Thought Leadership with Avitage (blog.marketo.com) - Interview with Jim Burns, founder and CEO of Avitage, as part of Marketo's ongoing B2B Thought Leader... read more
15 Best Practices for Thought Leadership Marketing (b2b-leadgeneration.com) - Improve your content creation & sourcing system, as well as increase your content marketing revenues,... read more
Survey Highlights Contradictions for B2B Marketers (marketinginteractions.typepad.com) - In reviewing the results from the B2B Marketing Skills Survey conducted by Genius.com and BtoB Magazine,... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 486
Category: Research
Tags: marketing, sales, lead strategy, lead generation, B2B, research, study, results, analysis
The Future of B2B Trade Publications and What it Means for Savvy Marketers (blog.wakefly.com) - With a little focus, creativity, and outside help, even smaller companies could use the opportunities... read more
The 4 C’s of B2B Marketing (pauldunay.com) - Using the example of the 4 P's from B2C marketing, this post takes a look at the 4 C's of B2B marketing.... read more
Coming soon to an inbox near you: User-generated newsletters (bit.ly) - The trend in email newsletters is toward personalization. Tech trade publisher IDG is taking the concept... read more
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Submitted By: eMediaVitals ( 9 months ago ) Total Views: 297
Category: Email
Tags: audience development, lead generation, technology, revenue streams, subscription management
The future of media is all about conversations (bit.ly) - Every media brand in existence is working to build a community. Most of them won’t succeed. Many... read more
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Submitted By: eMediaVitals ( 10 months ago ) Total Views: 364
Category: Social Media
Tags: community engagement, social media, conversation, niche marketing, lead generation
With email subject lines, straightforward beats flash (bit.ly) - Email seems like a downright institution, on par with the old Bell Telephone Company, compared with real-time... read more
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Submitted By: eMediaVitals ( 10 months ago ) Total Views: 211
Category: Email
Tags: audience development, lead generation, content management, technology
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