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Why community building is better than simple social marketing (www.bizreport.com) - When it comes to social marketing many brands are doing themselves a disservice by simply creating a... read more
The 5 Truths of TV Advertising Effectiveness (randallbeard.wordpress.com) - Is TV advertising less effective today than 15 years ago? If you think you know the answer, read on. read more
Top 10 Integrated Marketing Trends: Beware of Hyperfocus (www.marketingcharts.com) - Using data and observations gleaned from recent consulting projects and a extensive industry-watching,... read more
Are We Talking to Ourselves? (lgbusinesssolutions.typepad.com) - In a sane world, talking to one's self could end up with a trip to and a stay at the psych ward. But... read more
Interactive's most offensive campaigns - iMediaConnection.com (www.imediaconnection.com) - There have been some really offensive campaigns this past year, and some real social media marketing... read more
Submitted By: Adambroitman ( 12 months ago ) Total Views: 160
Category: Social Media
Tags: integrated marketing, social media, marketing strategy
Why Cutting Print Budgets Means Cutting Online Sales (www.thinkbda.com) - Explanation of why shifting print budgets online might be counter productive based on research conducted... read more
Submitted By: MattAmbrose ( 13 months ago ) Total Views: 234
Category: Integrated Content Marketing
Tags: integrated marketing, digital, print, direct marketing, catalogues
Creating Hot Leads With Today's Technology eBook (www.genoo.com) - A new eBook that explores demand generation and lead nurturing, outlining steps necessary to start down... read more
Submitted By: kalbee ( 15 months ago ) Total Views: 218
Category: eBooks/Whitepapers
Tags: lead nurturing, demand generation, integrated marketing tools, online marketing
Content Marketing Drives Leads for Online Events (blog.onlinemarketingconnect.com) - Interactive events include web casts, webinars, eSeminars, and virtual trade shows and rely on the power... read more
Submitted By: Editor ( 20 months ago ) Total Views: 203
Category: Content Marketing 101
Tags: Integrated Marketing, Social Media, Content, Leads, Prospects, Customers
Engagements of Dis-content: The perils of putting format first (www.idgknowledgehub.com) - In the World of lead generation engagement marketing, much of the focus is placed on the format in which... read more
11 Ways To Promote Your Website (my-creativeteam.com) - From writing articles, news releases and blogs to giving speeches, marketing your content and other tactics... read more
Submitted By: Creative ( 27 months ago ) Total Views: 1324
Category: PR New Rules
Tags: articles, blogs, news releases, public speaking, integrated marketing
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