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The Intersection of Social Media and Online Marketing (www.docstoc.com) - Slide presentation from Sergio Belegno of MarketingSherpa on what is driving the rapid adoption of social... read more

Submitted By: Editor ( 9 months ago ) Total Views: 326
Category: Social Media
Tags: research, statistics, case examples, case study, presentation, online, marketing, social media, plan

Brand stories that connect on a personal level (imediaconnection.com) - These four article highlights really summarize the article which includes the effective use of storytelling.... read more

Submitted By: kozelka ( 11 months ago ) Total Views: 349
Category: Branded Content/Entertainment
Tags: Brand, story, storytelling, cross, media, campaign, survey, research, case examples

Shonali Burke Interview by Lee Odden on Social Media (www.toprankblog.com) - Lee Odden interviews Shonali Burke, ABC, is an award-winning communications consultant and self-confessed... read more

Submitted By: Editor ( 16 months ago ) Total Views: 160
Category: Social Media
Tags: Lee Odden, Social media, case examples, Shonali Burke

The Future of Communications – A Manifesto for Integrating Social Media into Marketing (www.briansolis.com) - A must read for anyone trying to figure out marketing in the age of social media. Here's one paragraph... read more

Submitted By: juntajoe ( 33 months ago ) Total Views: 1535
Category: Integrated Content Marketing
Tags: integrated marketing, social media, social marketing, case studies, examples, consumer case studies, online marketing, emarketing, web marketing, online content, engagement, brands

How To Advertise In Web 3.0 (howtosplitanatom.com) - Haven't caught up to Web 2.0 yet? Well, here comes Web 3.0. As you'll see, the creation and maintenance... read more

Submitted By: juntajoe ( 33 months ago ) Total Views: 322
Category: Industry Trends
Tags: content marketing, roi, return on investment, podcasts, podcast, podcasting, measurement, contextual advertising, online advertising, branded entertainment, entertainment marketing, blogs, blogging, research, trends, web 2.0 companies, examples

Small Business Leverages Microsites for Success (solobusinessmarketing.com) - A nice case study of a gift basket company that has leveraged her content into multiple microsites. Includes... read more

Submitted By: juntajoe ( 33 months ago ) Total Views: 367
Category: Consumer Case Studies
Tags: consumer case study, examples, web content portal, microsites, retail, online retailer

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