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6 Degrees of Influence - The Value of Customer-to-Customer Connections (www.convinceandconvert.com) - While many businesses are excited about opportunities to reach their customers on the social web, few... read more
Does Your Content Marketing Support Your Customer Lifecycle? (www.b2b-internet-marketing-strategies.com) - Using easy to follow lists and simple charts, this post demonstrates how to align your content marketing... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 497
Category: Content Development
Tags: content marketing, content development, customer engagement
Who Are They? | Developing Personas Can Give You a Clear Picture of Your Customer (chiefmarketer.com) - Savvy digital marketers are constantly looking for novel ways to bake social media and volatile content... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 438
Category: Consumer Case Studies
Tags: persona, social media, user engagement, consumer, customer, online marketing
Engagement vs. Usefulness (marketing) (asable.com) - Interesting take on what is more important engagement (Marketing) or useful ( customer service). The... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 530
Category: Industry Trends
Tags: engagement, marketing, online, customer servcie
Brands failing to engage website visitors via social media (www.bizreport.com) - An in-depth assessment of the engagement strategies employed by some of today's top online brands shows... read more
Teaching a Brontosaurus to run; My review of #DellCAP (mackcollier.com) - Perhaps the smartest thing a big company can do is connect directly with its most passionate online customers,... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 479
Category: Social Media
Tags: social media strategy, engagement, consumer, interaction, feedback, PR
Measuring Customer Engagement (www.millergroupmarketing.com) - Here are five measures a company might look at to identify and partition engaged relationships. Review,... read more
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Submitted By: Editor ( 3 months ago ) Total Views: 545
Category: ROI-Measurement
Tags: customer, engagement, online marketing, measure, measurement, marketing, chief marketing officer
U.S. Grocery Chain # of Social Media Followers Infographic (www.pacecommunications.com) - This Pace infographic on the number of social media followers for U.S. Grocery Chains provides a fascinating... read more
B2B Content Marketing - Less is the New More? (clickdocuments.com) - This post contains content marketing tips from Ardath Albee, Craig Rosenberg and Maria Pergolino. Each... read more
Why do Facebook users "Like" brands and products? (www.bizreport.com) - Facebook users engage with companies and products on Facebook, joining their Fan Page and Groups. But... read more
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Submitted By: Editor ( 3 months ago ) Total Views: 462
Category: Social Media
Tags: Facebook, users, fans, like, social media, brand, engagement, online marketing
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