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Creating Engagement in B2B Marketing (pauldunay.com) - A recent study found that 93 percent of consumers surveyed believe all companies should have a presence... read more
Make Sure Your Customers Find You Online (chiefmarketer.com) - A brief history of advertising and how it has changed before and after the web. Based on this history... read more
Why Companies Must Talk To Customers (And 5 Reasons Why They Don’t) (understandandserve.com) - Companies can become publishers on the web and engage directly with customers. So why aren't more of... read more
Submitted By: jezmos ( 21 days ago ) Total Views: 104
Category: Industry Trends
Tags: content marketing, social media, PR, direct engagement
Does TV Advertising Still Work? Digital Life TV Interview with Shelly Palmer (randallbeard.wordpress.com) - Media consultant Shelly Palmer and I talked whether TV advertising still works – this post has the answer... read more
Engaging Employees Can Turn Company Culture Viral (blog.mediasauce.com) - Corporate Social Media: A new way to communicate with employees. Post includes a few examples and presentations... read more
Submitted By: visionello ( 2 months ago ) Total Views: 126
Category: Social Media
Tags: employee, social media, corporate, engage, viral, culture, employee engagement
Removing the Blindfold that Prevents True Engagement and Measurement in Social Media (www.briansolis.com) - On average, about 60% of companies polled maintain a “common sense” approach to at-work usage of social... read more
Submitted By: blogfeeder ( 2 months ago ) Total Views: 141
Category: Social Media
Tags: ROI, Brian solis, solis, social, media, facebook, engagement, blind fold, engagement, marketing profs
GRAMMY Awards - Real Time Social Media Website (www.wereallfans.com) - This site is promotion based for the 52nd Annual Grammy awards but takes it to a whole new level. "We're... read more
Submitted By: Editor ( 2 months ago ) Total Views: 107
Category: Social Media
Tags: social media, Grammy awards, real time, fan engagement, consumer engagment
The Mechanics Of Social Media Dialogue (pr.typepad.com) - Interesting post on community engagement and how to classify or address the comments or feedback from... read more
Submitted By: Editor ( 2 months ago ) Total Views: 133
Category: Social Media
Tags: engagement marketing, online marketing, social media, community
5 Simple Steps to Transform Any Talking Head into an Irresistible Story (www.directortom.com) - “Talking heads” are ubiquitous in many organizations. But here’s the thing– hardly anyone watches them. Truth... read more
Submitted By: ThomasClifford ( 2 months ago ) Total Views: 91
Category: Video
Tags: talking heads, customer engagement, employee engagement, corporate communications
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