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Creating Engagement in B2B Marketing (pauldunay.com) - A recent study found that 93 percent of consumers surveyed believe all companies should have a presence... read more
Make Sure Your Customers Find You Online (chiefmarketer.com) - A brief history of advertising and how it has changed before and after the web. Based on this history... read more
Why Companies Must Talk To Customers (And 5 Reasons Why They Don’t) (understandandserve.com) - Companies can become publishers on the web and engage directly with customers. So why aren't more of... read more
Submitted By: jezmos ( 21 days ago ) Total Views: 104
Category: Industry Trends
Tags: content marketing, social media, PR, direct engagement
The Long Tail of Trust in New Media Marketing (designdamage.com) - When it comes to trust, it pays to earn it over time via high targeted more personalized channel that... read more
Does TV Advertising Still Work? Digital Life TV Interview with Shelly Palmer (randallbeard.wordpress.com) - Media consultant Shelly Palmer and I talked whether TV advertising still works – this post has the answer... read more
Engaging Employees Can Turn Company Culture Viral (blog.mediasauce.com) - Corporate Social Media: A new way to communicate with employees. Post includes a few examples and presentations... read more
Submitted By: visionello ( 2 months ago ) Total Views: 126
Category: Social Media
Tags: employee, social media, corporate, engage, viral, culture, employee engagement
Removing the Blindfold that Prevents True Engagement and Measurement in Social Media (www.briansolis.com) - On average, about 60% of companies polled maintain a “common sense” approach to at-work usage of social... read more
Submitted By: blogfeeder ( 2 months ago ) Total Views: 141
Category: Social Media
Tags: ROI, Brian solis, solis, social, media, facebook, engagement, blind fold, engagement, marketing profs
GRAMMY Awards - Real Time Social Media Website (www.wereallfans.com) - This site is promotion based for the 52nd Annual Grammy awards but takes it to a whole new level. "We're... read more
Submitted By: Editor ( 2 months ago ) Total Views: 107
Category: Social Media
Tags: social media, Grammy awards, real time, fan engagement, consumer engagment
The Mechanics Of Social Media Dialogue (pr.typepad.com) - Interesting post on community engagement and how to classify or address the comments or feedback from... read more
Submitted By: Editor ( 2 months ago ) Total Views: 133
Category: Social Media
Tags: engagement marketing, online marketing, social media, community
5 Simple Steps to Transform Any Talking Head into an Irresistible Story (www.directortom.com) - “Talking heads” are ubiquitous in many organizations. But here’s the thing– hardly anyone watches them. Truth... read more
Submitted By: ThomasClifford ( 2 months ago ) Total Views: 91
Category: Video
Tags: talking heads, customer engagement, employee engagement, corporate communications
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