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In Social Media, Consumers Offer Rewards to Deserving Brands (www.briansolis.com) - In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone... read more
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Submitted By: blogfeeder ( 4 months ago ) Total Views: 504
Category: Social Media
Tags: brand, emarketer, marketer, social media, media, social, brian solis, solis, twitter, facebook, fan
ROI: How to Measure Return on Investment in Social Media (www.briansolis.com) - Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some... read more
Socialized Media: The Powerful Effects of Online Brand Interaction (www.briansolis.com) - As we’re learning, many updates on Twitter, Facebook and other social networks are actually invitations... read more
What Most Marketers Really Think About Twitter (paidcontent.org) - Turns out that only 8 percent of advertisers actually think of Twitter as a “very effective” promotional... read more
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Submitted By: Editor ( 13 months ago ) Total Views: 165
Category: Social Media
Tags: Advertising, Research & Metrics, Research, Social Media, Emarketer, Twitter, Linkedin
Social Media Best Practices (www.emarketer.com) - Marketers have become more than willing to start a conversation about their brands through social media.... read more
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Submitted By: kozelka ( 13 months ago ) Total Views: 144
Category: Social Media
Tags: emarketer, social media, brand, measure, online, track, feedback
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Submitted By: lenkendall ( 13 months ago ) Total Views: 196
Category: Social Media
Tags: measurement, emarketer, twitter
Tracking the Coming Media Armageddon (www.postadvertising.com) - Post Advertising reviews part of the data in The eMarketer Daily from December 3rd. The table shows US... read more
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Submitted By: Editor ( 21 months ago ) Total Views: 216
Category: Industry Trends
Tags: emarketing, emarketer, advertising, spending, ad spending, adspend
Evaluating Agency Performance and Media Planning (www.mediapost.com) - Here is a great review for marketers on evaluating your agency's process and ensuring that they're spending... read more
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Submitted By: Editor ( 21 months ago ) Total Views: 179
Category: Industry Trends
Tags: marketers, marketing, research, online, Forrester, eMarketer, Jupiter, Google, Alexa
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