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RSS is the New Direct Marketing - Forget about e-mail Marketing (blog.tippingpointlabs.com) - Okay, don't forget about it, but RSS is the holy grail of direct marketing... here's why! read more
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Submitted By: tpldrew ( 15 months ago ) Total Views: 354
Category: Email
Tags: RSS, Direct Marketing, Email Marketing
Rewiring the Lines of Communication (www.delivermagazine.com) - Linking e-mail and direct mail campaigns can be difficult - but worth the effort read more
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Submitted By: deliver ( 19 months ago ) Total Views: 200
Category: Consumer Case Studies
Tags: deliver magazine, direct marketing, email marketing
Why Cutting Print Budgets Means Cutting Online Sales (www.thinkbda.com) - Explanation of why shifting print budgets online might be counter productive based on research conducted... read more
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Submitted By: MattAmbrose ( 19 months ago ) Total Views: 286
Category: Integrated Content Marketing
Tags: integrated marketing, digital, print, direct marketing, catalogues
Direct Marketing Lessons to Learn from a Really Bad Postcard Mailing (contentmarketingtoday.com) - You can learn exactly what you should be doing by avoiding some of these colossal mistakes. You probably... read more
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Submitted By: newtbarrett ( 22 months ago ) Total Views: 393
Category: Content Marketing 101
Tags: direct marketing, postcard mailing, bad marketing example, content marketing
10 Cool Links for Bloggers and Copywriters (www.copyblogger.com) - Here are ten cool links to free stuff that will benefit both bloggers and copywriters. Includes copywriting... read more
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Submitted By: Editor ( 23 months ago ) Total Views: 242
Category: Blogging
Tags: blog, post, Copyblogger, free, copywriting, dosh dosh, direct marketing, linking
Newspaper Ads Help Drive Consumers to the Web (www.marketingvox.com) - Findings from a Google-commissioned survey that found that 44 percent of people researched a product... read more
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Submitted By: Editor ( 27 months ago ) Total Views: 204
Category: Research
Tags: Google, newspapers, ads, advertising, search, online, product, cross media, direct marketing
Marketers Embrace Integrated Marketing, but Key Challenges Remain (www.marketingcharts.com) - 74% of marketers now employ Integrated marketing communications (IMC) campaigns for most of their brands... read more
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Submitted By: Editor ( 28 months ago ) Total Views: 357
Category: Integrated Content Marketing
Tags: research & stats, direct marketing, media convergence, cross media
Direct IS Brand Marketing (marketinginteractions.typepad.com) - There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation... read more
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Submitted By: ardath ( 30 months ago ) Total Views: 385
Category: Integrated Content Marketing
Tags: direct marketing, brand marketing
Luring customers with content (www.dmnews.com) - There will always be a place for direct mail in the years to come, but personalization without valuable... read more
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Submitted By: juntajoe ( 30 months ago ) Total Views: 438
Category: Content Marketing 101
Tags: DMNews, direct marketing, content marketing, joe pulizzi
Survey Cites Increase in Email Marketing; High ROI for Email (www.marketwire.com) - The second annual survey of online marketing professionals found that 82 percent of the marketers surveyed... read more
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