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Custom content: More effective than advertising and on the rise (www.kingfishmedia.com) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the... read more
HP's Michelle Weir on the transformation of publishing and the growth of digital printing (members.whattheythink.com) - Video interview with Michelle Weir who states that custom publishing, digital, and print on demand are... read more
Submitted By: Editor ( 6 days ago ) Total Views: 385
Category: Custom Publishing/Media
Tags: custom publishing, print on demand, industry trends, print, digital
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
Custom Content Drives Social Media (www.imaginepub.com) - Good explanation of why a good social media campaign cannot succeed without good custom content. See... read more
Submitted By: Editor ( 1 month ago ) Total Views: 159
Category: Content Development
Tags: Imagination, content marketing, custom publishing, social media
Harvard Business Review Article Reinforces The Core of Custom Publishing (www.imaginepub.com) - Review of the article Rethinking Marketing that correctly identifies a fundamental shift in marketing... read more
Study: 2009 banner year for branded content (www.bizreport.com) - It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called... read more
Custom Content Has Best Year Ever (www.minonline.com) - In an annual report from the CPC of companies surveyed, 64% said they had outsourced some or all of their... read more
Custom Media Spend Rises to an All-time High (www.pubexec.com) - Custom Publishing Council showed that spending on branded content totaled $1.8 million per company, with... read more
New soccer magazine from Puma (www.bizcommunity.com) - The new Puma magazine, From Africa with Football (Love), a 42-page publication with a print run of 120,000... read more
Submitted By: Editor ( 4 months ago ) Total Views: 158
Category: Custom Publishing/Media
Tags: custom publishing, custom magazine, Puma, soccer, Launch
THE PERFECT TIME - Yes it Is and Oh so Subtle - A Stella Artois Video Case Study (www.yostella.com) - What other time in history can a company or organization create compelling, cool and interesting projects... read more
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