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The Future of Magazines (through a Custom Content Lens) (pacecommunications.com) - 8 of the Top 10 magazines in the U.K. are now ?customer magazines.? This means 80% of the popular U.K.... read more
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Submitted By: johncass ( 21 hours ago ) Total Views: 120
Category: Custom Publishing/Media
Tags: custom publishing, magazine publishing, grocery industry, supermarkets
Family Circle Website Review (pacecommunications.com) - Review of the web component of Family Circle Magazine with a critical eye toward social media and interactive... read more
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Submitted By: johncass ( 1 month ago ) Total Views: 303
Category: Print Magazines
Tags: family circle, magazine review, custom publishing, custom content
Mr. Magazine, Samir Husni, on publishing and custom content (www.imaginepub.com) - Great interview in this digital magazine with Mr. Magazine, Samir Husni, who talks about custom publishing... read more
Content Challenges: When Advertising Looks Like Editorial (www.pacecommunications.com) - For anyone who’s ever worked in the publishing or advertising business, you’re familiar with the "separation... read more
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Submitted By: SSatPace ( 4 months ago ) Total Views: 522
Category: Content Development
Tags: custom publishing, advertising, custom content
Building a Brand: Custom Content Agencies Do It Better (www.pacecommunications.com) - It’s all in the details—such as finding out Julia’s Child’s favorite restaurant for tacos—that makes... read more
Publishers ramp up marketing services offerings (emediavitals.com) - The roles of publishers, advertisers and agencies are becoming less distinct as brands become content... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 464
Category: For Publishers
Tags: custom publishing, website development, event production, Hanley Wood, B2B
Four Reasons to Consider Custom Publishing (www.dmnews.com) - Interview with Lori Rosen of the Custom Content Council which highlights four reasons that people are... read more
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Submitted By: kozelka ( 4 months ago ) Total Views: 469
Category: Custom Publishing/Media
Tags: custom publishing, custom content, benefits of, results of, publishers
Content as a sales tool (platform.idiomag.com) - Whether it is by licensing news or magazine content, syndicating news feeds, employing journalists, aggregating... read more
Custom Content Council conference focuses on relevancy, fending off ad agencies (www.btobonline.com) - Custom publishers are well-positioned with the direction media and marketing are headed—provided they... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 455
Category: For Publishers
Tags: custom publishing, Custom Content Council, publishers, Custom Content Conference
The Future of Magazines is Here: Q&A with Susan Currie Sivek (sparksheet.com) - From the iPad and Kindle to digital barcodes and iPhone apps, the magazine industry has seen a striking... read more
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