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Custom content: More effective than advertising and on the rise (www.kingfishmedia.com) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the... read more
Harvard Business Review Article Reinforces The Core of Custom Publishing (www.imaginepub.com) - Review of the article Rethinking Marketing that correctly identifies a fundamental shift in marketing... read more
Custom Content Has Best Year Ever (www.minonline.com) - In an annual report from the CPC of companies surveyed, 64% said they had outsourced some or all of their... read more
Key to custom is not getting stuck on one media channel (www.btobonline.com) - B to B interview with Joe Pulizzi, founder of Junta42 and advocate for all things custom. Discussion... read more
Submitted By: Editor ( 5 months ago ) Total Views: 313
Category: Custom Publishing/Media
Tags: Joe Pulizzi, content marekting, custom media, custom publishing, b2b
'Blueprint' marks new path for custom publication (www.btobonline.com) - Learn how this custom publication for Compass Bank, especially after undergoing a makeover this past... read more
Submitted By: Editor ( 5 months ago ) Total Views: 126
Category: Custom Publishing/Media
Tags: Kingfish, content, custom magazine, custom publishing, custom media
Custom media moves closer to the core (www.btobonline.com) - Case examples, statistics and quotes from publishers, all indicating that custom content in magazines... read more
Submitted By: Editor ( 5 months ago ) Total Views: 93
Category: Custom Publishing/Media
Tags: custom media, custom publishing, content, TMG, Pohly, CPC
Behavioral tools drive custom newspaper concept closer to reality (bit.ly) - The online “custom newspaper” is an idea that has circulated in the media industry nearly as long as... read more
Submitted By: eMediaVitals ( 5 months ago ) Total Views: 130
Category: Industry Trends
Tags: custom media, custom online publishing, data collection
What's the buzz around custom media? (bit.ly) - Traditional media should be looking long and hard at custom media as a way to boost their business models.... read more
Submitted By: eMediaVitals ( 6 months ago ) Total Views: 134
Category: Custom Publishing/Media
Tags: custom publishing, custom media, content strategy, revenue streams
Eat Your Own Dog Food | Content in Context (blog.tippingpointlabs.com) - When you’re looking for a social media agency, he suggests you ask to see some examples of what they’ve... read more
Submitted By: tpldrew ( 8 months ago ) Total Views: 211
Category: Content Development
Tags: Content Marketing, custom Media
MasterCard Custom Content Program to Small Businesses (www.abmcustommedia.com) - Excellent case study from Imagination about what MasterCard has been able to do to transform their online... read more
Submitted By: juntajoe ( 18 months ago ) Total Views: 388
Category: B2B Case Studies
Tags: MasterCard, Custom Content, Small Business, Imagination, ABM Custom Media
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