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Custom content: More effective than advertising and on the rise
(
www.kingfishmedia.com
) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the...
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Submitted By:
Editor
(
4 days ago
)
Total Views:
313
Category:
Custom Publishing/Media
Tags:
Web 2.0
,
Marketing
,
Content
,
Viral Marketing
,
Custom Media
,
Media/Advertising Trends
,
Social Networking
,
Custom Publishing
Harvard Business Review Article Reinforces The Core of Custom Publishing
(
www.imaginepub.com
) - Review of the article Rethinking Marketing that correctly identifies a fundamental shift in marketing...
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Submitted By:
Editor
(
2 months ago
)
Total Views:
275
Category:
Custom Publishing/Media
Tags:
custom publishing
,
Harvard Business Review
,
HBR
,
Advertising
,
Brand Visibility
,
Content Marketing
,
Custom Media
,
Custom Publishing
,
Digital
,
Strategy
Custom Content Has Best Year Ever
(
www.minonline.com
) - In an annual report from the CPC of companies surveyed, 64% said they had outsourced some or all of their...
read more
Submitted By:
Editor
(
3 months ago
)
Total Views:
251
Category:
Custom Publishing/Media
Tags:
custom publishing
,
custom media
,
publishing
,
research
,
statistics
,
annual report
,
Custom Publishing Council
Key to custom is not getting stuck on one media channel
(
www.btobonline.com
) - B to B interview with Joe Pulizzi, founder of Junta42 and advocate for all things custom. Discussion...
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Submitted By:
Editor
(
5 months ago
)
Total Views:
313
Category:
Custom Publishing/Media
Tags:
Joe Pulizzi
,
content marekting
,
custom media
,
custom publishing
,
b2b
'Blueprint' marks new path for custom publication
(
www.btobonline.com
) - Learn how this custom publication for Compass Bank, especially after undergoing a makeover this past...
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Submitted By:
Editor
(
5 months ago
)
Total Views:
126
Category:
Custom Publishing/Media
Tags:
Kingfish
,
content
,
custom magazine
,
custom publishing
,
custom media
Custom media moves closer to the core
(
www.btobonline.com
) - Case examples, statistics and quotes from publishers, all indicating that custom content in magazines...
read more
Submitted By:
Editor
(
5 months ago
)
Total Views:
93
Category:
Custom Publishing/Media
Tags:
custom media
,
custom publishing
,
content
,
TMG
,
Pohly
,
CPC
Behavioral tools drive custom newspaper concept closer to reality
(
bit.ly
) - The online “custom newspaper” is an idea that has circulated in the media industry nearly as long as...
read more
Submitted By:
eMediaVitals
(
5 months ago
)
Total Views:
130
Category:
Industry Trends
Tags:
custom media
,
custom online publishing
,
data collection
What's the buzz around custom media?
(
bit.ly
) - Traditional media should be looking long and hard at custom media as a way to boost their business models....
read more
Submitted By:
eMediaVitals
(
6 months ago
)
Total Views:
134
Category:
Custom Publishing/Media
Tags:
custom publishing
,
custom media
,
content strategy
,
revenue streams
Eat Your Own Dog Food | Content in Context
(
blog.tippingpointlabs.com
) - When you’re looking for a social media agency, he suggests you ask to see some examples of what they’ve...
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Submitted By:
tpldrew
(
8 months ago
)
Total Views:
211
Category:
Content Development
Tags:
Content Marketing
,
custom Media
MasterCard Custom Content Program to Small Businesses
(
www.abmcustommedia.com
) - Excellent case study from Imagination about what MasterCard has been able to do to transform their online...
read more
Submitted By:
juntajoe
(
18 months ago
)
Total Views:
388
Category:
B2B Case Studies
Tags:
MasterCard
,
Custom Content
,
Small Business
,
Imagination
,
ABM Custom Media
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