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Is there a better name than Zi8? Then tell Kodak (www.boston.com) - Lots of companies have done contests or taken feedback from consumers on product ideas or naming. This... read more

Submitted By: Editor ( 7 months ago ) Total Views: 112
Category: Social Media
Tags: Kodak, camera, new, contest, online, website, microsite, blogging, user, generated, feedback, Twitter, social media

Microsite for Wawa Hoagiefest (www.hoagiefest.com) - Here's a microsite that will get your feet tapping, where users can upload a video to be played along... read more

Submitted By: Editor ( 9 months ago ) Total Views: 259
Category: Consumer Case Studies
Tags: online, free, microsite, music, download, contest, video

How NOT to Enter the Conversation in Your Customer’s Mind (compellingmarketingblog.com) - Tie your message into something your audience is thinking about can really grab attention. But as you'll... read more

Submitted By: tlneedham ( 14 months ago ) Total Views: 161
Category: PR New Rules
Tags: PR, copywriting, bailout, publicity stunt, contests, enter the conversation

Social Media Can Improve 401k Participation Rates (hrmarketer.blogspot.com) - Best Buy increased participation in their employees 401K plan by an astonishing 30 percent! And they... read more

Submitted By: Editor ( 15 months ago ) Total Views: 163
Category: Video
Tags: Best Buy, social network, video, contest, employees

Kraft Uses Bloggers in Velveeta Recipe Challenge (promomagazine.com) - Relying on a combination of word of mouth and bloggers, Velveeta has launched a recipe competition in... read more

Submitted By: Editor ( 16 months ago ) Total Views: 253
Category: Blogging
Tags: blog, blogging, word of mouth, Velveeta, Kraft, online, contest

The next big internet thing: Promotions (www.medialifemagazine.com) - This piece explains the emerging importance of online promotions and contests as effective traffic drivers.... read more

Submitted By: GlennSabin ( 23 months ago ) Total Views: 221
Category: Branded Content/Entertainment
Tags: promotions, contests, Web traffic drivers

Can a Blogging Contest Really Increase Leads? (chiefmarketer.com) - Self-proclaimed Internet celebrity Reed Floren says that paying people to blog about your product works!... read more

Submitted By: Editor ( 24 months ago ) Total Views: 190
Category: Blogging
Tags: blog, blogging, bloggers, post, contest

Crowd Sourcing your Brand: How the Data Portability Group leans on the Community to design, vote and reward it’s new logo (www.web-strategist.com) - After coming too close to the logo design of another company, the DataPortability group is crowd sourcing... read more

Submitted By: Editor ( 25 months ago ) Total Views: 195
Category: Social Media
Tags: Techcrunch, website, logo, consumer generated, contest

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 27 months ago ) Total Views: 2904
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

Content Marketing Manifesto (www.wdfm.com) - Larry Chase delivers eight solid ways to execute content marketing programs online, including SEO, contests,... read more

Submitted By: juntajoe ( 33 months ago ) Total Views: 493
Category: Content Marketing 101
Tags: Larry Chase, content marketing, video, public relations, emarketing, integrated content marketing, contests, direct mail

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