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Interactive TV-watching has advertisers sitting up (www.theglobeandmail.com) - A new term "two screeners" is used to describe the 70 percent of people under age 34 who watch TV while... read more

Submitted By: Editor ( 32 months ago ) Total Views: 463
Category: Branded Content/Entertainment
Tags: ad technologies & vendors, demographics, ad buying & planning, signs of what's to come, alternative marketing, co-op marketing & partnerships, advertainment, cross media, entertainment, ad targeting, agencies & ad departments

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 32 months ago ) Total Views: 2978
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

International Herald Tribune and Reuters in News Alliance (www.nytimes.com) - This New York Times article reports on upcoming changes to the International Herald Tribune, owned by... read more

Submitted By: Editor ( 33 months ago ) Total Views: 405
Category: For Publishers
Tags: major players news, ad selling, publishing, co-op marketing & partnerships, domain names, major brands, ad targeting

LinkedIn courts developers, lands BusinessWeek deal (www.theglobeandmail.com) - A new program will let outside developers create software for LinkedIn as well as embed features of LinkedIn,... read more

Submitted By: Editor ( 33 months ago ) Total Views: 350
Category: News
Tags: user experience, biz buzz, ad buying & planning, branding, signs of what's to come, alternative marketing, co-op marketing & partnerships, I-PR & business communications, new and improved, tools & software, personalization

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