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B2B Marketing Case Studies: Is Shorter Better? (www.savvyb2bmarketing.com) - Three key reasons why shorter is better in case studies for some, and four reasons why they are not better... read more
Do Your PDFs Have Embedded Sharing Options? (www.mpdailyfix.com) - If they don't, they should. So why are you making it hard to share these PDFs? Why not give B2B prospects... read more
The Power of Links with Digital Magazines (nxtbook.com) - The post from Nxtbook is a great resource for digital magazines. The most recent issue of Linked Magazine... read more
Submitted By: Editor ( 11 months ago ) Total Views: 302
Category: Digital Magazines
Tags: Circulation, Digital Magazines, Magazine Case Studies, Nxtbook
Walmart, the Media Company, Partners with Unilever on Microsite (www.amplifiercontent.com) - Walmart's Soundtrack microsite contains original video footage of acts such as Beyonce, The All-American... read more
Submitted By: juntajoe ( 15 months ago ) Total Views: 448
Category: Consumer Case Studies
Tags: walmart, unilever, soundtrack, beyonce, microsite, consumer case studies
Montel Williams Dives into Content Marketing (www.amplifiercontent.com) - A post from the Amplifier Content Marketing blog about how what Montel Williams is doing on TV right... read more
Three Marketing Initiatives Key to Breakout B2C Brand Growth (www.marketingvox.com) - Based on research from 130 top brands, here are the three most important initiatives found that best... read more
Submitted By: Editor ( 16 months ago ) Total Views: 213
Category: Consumer Case Studies
Tags: case studies, brand, branding, Coke, Ford, Sony, Johnson & Johnson, Best Buy, Coca Cola, marketing
How to Develop and Distribute Customer Success Stories (www.achievementradio.com) - This post is a great resource for anything you might want to know about case studies from how to develop... read more
Submitted By: Editor ( 19 months ago ) Total Views: 183
Category: Consumer Case Studies
Tags: case studies, raw, executive, content, marketing, prospects, resource, format, campaign
Xerox 1:1 Lab Direct Mail Microsite (www.xerox.com) - Through the Xerox 1to1 lab program they have proven that individually relevant direct mail results into... read more
Submitted By: Editor ( 20 months ago ) Total Views: 160
Category: Business-to-Business
Tags: Xerox, marketing, online, website, case studies
Success Stories are Sales Tools (marketinginteractions.typepad.com) - If your company is relying on standard company-focused , product oriented case studies, you're missing... read more
Submitted By: ardath ( 20 months ago ) Total Views: 204
Category: Content Development
Tags: Ardath Albee, customer stories, case studies, success stories
Thought Leadership Lead Generation Programmes (www.emarket2.com) - This is particularly relevant in the medium- to long-term gestation times encountered in the typical... read more
Submitted By: CarmelWhite ( 21 months ago ) Total Views: 404
Category: Business-to-Business
Tags: ROI, b2b, Webinar, Sales Leads, Blogs, Case Studies
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