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Pepsi Youniverse- Europeon Soccer (football) (pepsi.youniverse.com) - Pepsi has launched new efforts meant to engage and entertain online audiences while, of course, branding... read more

Submitted By: Editor ( 30 months ago ) Total Views: 616
Category: Consumer Case Studies
Tags: branding, campaigns & creatives of note, Europe, broadband, advertainment, major brands, entertainment

Snickers Feast Website/Microsite (www.snickers.com) - Here is a flash site that will make you crave some chocolate. The site was specifically designed by... read more

Submitted By: Editor ( 30 months ago ) Total Views: 332
Category: Consumer Case Studies
Tags: ad buying & planning, branding, campaigns & creatives of note, cross media, consumer packaged goods, agencies & ad departments

Reprise Media Releases 4th Annual Super Bowl Search Marketing Scorecard (reprisemedia.com) - Touchdowns to Pepsi, Careerbuilder.com, GoDaddy.com and more who were ready for the online interest and... read more

Submitted By: Editor ( 31 months ago ) Total Views: 315
Category: Social Media
Tags: best practices, viral marketing & buzz, search engine marketing, research & stats, ad buying & planning, branding, campaigns & creatives of note, cross media, major brands, entertainment, worst practices

Inside AdWords: Demographic bidding beta test (adwords.blogspot.com) - Google will start testing a feature where you could show your ads more often to a specific group over... read more

Submitted By: Editor ( 32 months ago ) Total Views: 384
Category: Email
Tags: major players news, ad selling, search engine marketing, ad buying & planning, new and improved, tools & software, ad targeting, demographic bidding, contextually targeted, placement targeted campaigns

Coca Cola Happiness Factory (www.coca-cola.com) - This is Coke's new microsite where you can "apply for a job"! Funny characters who play clarinets in... read more

Submitted By: Editor ( 32 months ago ) Total Views: 851
Category: Consumer Case Studies
Tags: Coca Cola, Coke, microsite, user experience, publishing, branding, campaigns & creatives of note, media convergence, domain names, new and improved, broadband, advertainment, cross media, major brands, consumer packaged goods

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 32 months ago ) Total Views: 2978
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

Tide Laundry Detergent Rewearathon (rewearathon.com) - This is Tide Laundry Detergent's microsite to reach out primarily to generation y (fraternity boys and... read more

Submitted By: Editor ( 34 months ago ) Total Views: 745
Category: Consumer Case Studies
Tags: ad buying & planning, branding, campaigns & creatives of note, alternative marketing, advertainment, gen Y, promotions, nonsense & parodies, cross media, consumer packaged goods, ad targeting

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