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Why your content needs a strategy (www.bizreport.com) - In the new millennium businesses started branching out with websites and product pages. But along the... read more

Submitted By: Editor ( 11 days ago ) Total Views: 399
Category: Content Development
Tags: content, content optimization, content strategy, eWayDirect, integrated campaign, online advertising

Why community building is better than simple social marketing (www.bizreport.com) - When it comes to social marketing many brands are doing themselves a disservice by simply creating a... read more

Submitted By: Editor ( 11 days ago ) Total Views: 371
Category: Social Media
Tags: community, integrated marketing, Ripple6, social campaigns, social marketing, social profiles, social media

2010 Olympics offer video marketers a unique opportunity (www.bizreport.com) - Event marketing is not a new thing in the world of advertising. Brands and marketers have used big events... read more

Submitted By: Editor ( 1 month ago ) Total Views: 136
Category: Video
Tags: 2010 Olympics, event marketing, online video, social marketing, video campaigns, video viewing, viral marketing

Will Facebook Kill Off Branded Campaign Websites? (www.thinkbda.com) - Coca Cola, P&G and Kellogg's have announced they're abandoning campaign sites for future promotions and... read more

Submitted By: MattAmbrose ( 1 month ago ) Total Views: 78
Category: Social Media
Tags: social media, campaign websites, coca cola, Facebook

Developing an integrated campaign? Here is how Dockers did it (www.bizreport.com) - Are you already making notes about the upcoming SuperBowl ad-fest in the US? Many marketers are, as the... read more

Submitted By: kozelka ( 2 months ago ) Total Views: 113
Category: Consumer Case Studies
Tags: advertising, Dockers, integrated campaign, mobile marketing, Shazam

Its not magic. It's PR. (marketingyourbusinesssandpr.blogspot.com) - Has it ever crossed your mind how other business owners are able to get featured in a magazine, newspaper... read more

Submitted By: socialmarketingmama ( 2 months ago ) Total Views: 72
Category: PR New Rules
Tags: alternatives to cpc, alternatives to ppc, budget friendly marketing, free consultation, mamapr, nic soto, public relations, public relations depot, search engine rankings, seo + pr, seo and pr, seo and press releases, seo press release, small business marketing, traditional advertising vs public relations, using a pr campaign, using pr for website traffic, what is PR

Small Business Recession Tips (mktplace.net) - Tips given out at the MarketingSherpa B2B Marketing Summit. One being that content marketing is becoming... read more

Submitted By: Editor ( 2 months ago ) Total Views: 126
Category: Industry Trends
Tags: 2009 recession, anti-recession tactics, business recession, offline marketing campaigns, recession, content marketing

Online video viewing up 13% for December (www.bizreport.com) - One more reason to invest in online video advertising: online video viewing continues to grow at the... read more

Submitted By: Editor ( 2 months ago ) Total Views: 91
Category: Video
Tags: comScore, Experian Hitwise, NielsenWire, online video, Unicast, video advertising, video campaigns

Why 2009 Was Facebook's Year (www.guardian.co.uk) - Users nearly doubled, with 500 million not that far off. Facebook had a great year, but as this post... read more

Submitted By: Editor ( 3 months ago ) Total Views: 175
Category: Social Media
Tags: Facebook, online marketing, social media, content marketing, social media strategy, campaign

IKEA's Facebook Promotion: A Brilliant Violation of Facebook's TOS (www.idealaunch.com) - To get ahead in social media you have to have original content as part of your content marketing strategy.... read more

Submitted By: Editor ( 3 months ago ) Total Views: 495
Category: Social Media
Tags: Facebook, online marketing, social media, content marketing, social media strategy, campaign

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