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In China the Internet can make, or break, brands (www.bizreport.com) - According to OgilvyOne the era of consuming is over. The future is all about sharing. Nowhere is this... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 397
Category: Industry Trends
Tags: brands, China, Internet, Internet usage, social marketing, social media
10 Dos and Don'ts for Brands on Twitter (mashable.com) - When it comes to Twitter (Twitter) and brands, consumers who are also Twitter users have plenty to say... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 437
Category: Social Media
Tags: social media, Twitter, brands, Mashable
Public Relations: Edelman Hires BBC Vet Richard Sambrook (adage.com) - Edelman gets it! Hiring a Chief Content Officer to help their clients BECOME the media. read more
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Submitted By: ContentKeith ( 7 months ago ) Total Views: 181
Category: PR New Rules
Tags: Edelman, Content, PR, Brands as Media
You Don’t Need George Clooney to Tell Your Brand’s Story (sparksheet.com) - Two case examples, one from Dive Rive, a scuba diving company who increased web traffic by 33% solely... read more
No place for counterfeits: why brands can't buy trust (www.mandmglobal.com) - Sociologists define the degree to which one person trusts another as a belief in the honesty, benevolence... read more
A Design Apart: Q&A with Jeffrey Zeldman (sparksheet.com) - Author, blogger and lecturer Jeffrey Zeldman is a living legend in the Web design world. We spoke to... read more
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Submitted By: spafax2000 ( 10 months ago ) Total Views: 204
Category: Web Content Strategy
Tags: a list apart, brands, Design, jeffrey zeldman, Relationships, content, web
Brand publishing basics (platform.idiomag.com) - A brand publishing look at the endless possibilities for a brand to connect with its consumers. Looks... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 263
Category: Branded Content/Entertainment
Tags: branded content, brands, content marketing, Mass media, Publishing, Twitter
Content that Counts: Q&A with Samir Husni -- Mr. Magazine on custom publications (sparksheet.com) - Author, journalism prof and pundit Samir Husni is the planet’s leading expert on the glossy page. He... read more
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Submitted By: spafax2000 ( 12 months ago ) Total Views: 171
Category: Custom Publishing/Media
Tags: awards, Samir Husni, content, advertising, brands, business, magazines, maxim, travel
Only Run Digital Strategy As Far As You Can Run Back (blog.michaelleis.com) - In the dash to engage on social networks, digital strategy needs to include integrating that involvement... read more
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Submitted By: mleis1 ( 12 months ago ) Total Views: 213
Category: Social Media
Tags: strategy, interactive, digital, brands, agencies, social media, Websites, User experience
How Social Media Is Transforming Business (designdamage.com) - Social media has evolved to be the hub for instant and viral reciprocation for any organization's internal... read more
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