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Wario Land: Shake It! Entertainment Site (www.wariolandshakeit.com) - I love free games online and admit that this one took me a minute. Wii is promoting a new game called... read more
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Submitted By: Editor ( 21 months ago ) Total Views: 257
Category: Branded Content/Entertainment
Tags: Wii, online, free, game, Wario Land, branded entertainment
San Francisco Music Fest to Fuel CrowdFire Experiment (adage.com) - This is a terrific example of how Microsoft and Intel will engage with consumers this weekend through... read more
RPA Debuts Branded Entertainment Unit (www.mediapost.com) - RPA is starting a branded entertainment unit and a representative said the group "will specialize in... read more
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Submitted By: Editor ( 25 months ago ) Total Views: 204
Category: News
Tags: RPA, trends, branded entertainment, Honda, custom, content
The Evolution of Branded Entertainment (www.minonline.com) - Branded entertainment, known to industry pros as Advertainment (or to those familiar only with print,... read more
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Submitted By: juntajoe ( 27 months ago ) Total Views: 324
Category: Branded Content/Entertainment
Tags: branded entertainment, branded content, advertainment
Digitas Launches Branded-Content Shop (adage.com) - Digitas is getting into the branded content arena with the Third Act, which will develop and produce... read more
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Submitted By: Editor ( 28 months ago ) Total Views: 250
Category: News
Tags: branded content, content, webisodes, Holiday Inn, branded entertainment
Branded Entertainment Gets a Major Push from PR Giant Edelman (dsinsights.blogspot.com) - Knowing the value of creative content and that the cycle of good content is never ending this blog post... read more
Blurring the Lines Between Advertising and Entertainment by MarketingProfs (www.marketingprofs.com) - Traditional advertising is a one-way street. And so, in today's interactive world, it might be time to... read more
The Tipping Point versus The Long Tail (www.ibert.be) - Comments on a study by Duncan Watts who said that anyone can start a trend if people are ready to embrace... read more
Adverblog: Ultimate KitKat break (www.adverblog.com) - Animated short movies to promote your brand. It's relatively new and can be, at least in terms of viral... read more
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Submitted By: juntajoe ( 32 months ago ) Total Views: 449
Category: Branded Content/Entertainment
Tags: branded entertainment, branded content, kitkat, kit kat
Practicing the Subtle Sell of Placing Products on Webisodes (www.nytimes.com) - Following their success from last years campaign, American Eagle, the clothing store geared toward ages... read more
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