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Top 3 tips for marketing through content (www.bizreport.com) - In real estate it is location, location, location. For advertising, too. What many marketers haven't... read more
Branded content case studies "prove" effectiveness (www.marketingweek.co.uk) - The Branded Content Marketing Association was tasked with promoting branded content has completed two... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 578
Category: Branded Content/Entertainment
Tags: branded content, case study
Content as a sales tool (platform.idiomag.com) - Whether it is by licensing news or magazine content, syndicating news feeds, employing journalists, aggregating... read more
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 465
Category: Custom Publishing/Media
Tags: branded content, custom publishing, custom magazines, print magazines, Joe Pulizzi
3 rules for getting branded content right (www.imediaconnection.com) - Innovative publishers and smart brands are creating engaging campaigns that entertain consumers, drive... read more
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Submitted By: Editor ( 8 months ago ) Total Views: 335
Category: Branded Content/Entertainment
Tags: branded content, video, marketing, distribution plan
Study: 2009 banner year for branded content (www.bizreport.com) - It is no secret that with the evolution of the Internet many brands have taken advantage of the so-called... read more
Use Niche Sites to Deliver Specialized Content to Targeted Audiences (www.poynter.org) - Explaining that specialized sites provide people with the sense of novelty they don't get from a large,... read more
Custom Media Spend Rises to an All-time High (www.pubexec.com) - Custom Publishing Council showed that spending on branded content totaled $1.8 million per company, with... read more
Brand publishing basics (platform.idiomag.com) - A brand publishing look at the endless possibilities for a brand to connect with its consumers. Looks... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 263
Category: Branded Content/Entertainment
Tags: branded content, brands, content marketing, Mass media, Publishing, Twitter
Where Content Marketing Meets Branding (wordful.com) - This post states that the internet is made of, and for content. Bearing that in mind, the author weighs... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 264
Category: Content Development
Tags: bloggers, branded content marketing, careers on content, content strategy, Publishing
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