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5 principles of breakthrough success in the "Relationship Era" (www.imediaconnection.com) - Prior to 2000 we were in the Consumer Era, the starting point was typically the consumer. Marketers worked... read more

Submitted By: Editor ( 2 months ago ) Total Views: 167
Category: Industry Trends
Tags: marketing, brand marketing, sustainable relationships

Multitasking Makes You Stupid: The Case for Outsourcing Content (sparksheet.com) - Reasons why brands should seriously consider outsourcing their content. Most brands are set up to sell... read more

Submitted By: Editor ( 3 months ago ) Total Views: 386
Category: Insource vs. Outsource
Tags: brand marketing, content marketing, content strategy, insource, outsource

'Content Nation' – Marketers, Are You Ready For Feedback? (www.mpdailyfix.com) - Important points about starting a social media campaign, reminding marketers that you have to be ready... read more

Submitted By: Editor ( 5 months ago ) Total Views: 113
Category: Social Media
Tags: brand marketing, company marketing, social media, social media marketing, online marketing

Does Your Business Have a Gorilla for Sale? (www.yostella.com) - Stella Pop says, All businesses needs a differentiator, a big freakin’ gorilla. Bet you already have... read more

Submitted By: stella pop ( 6 months ago ) Total Views: 216
Category: Branded Content/Entertainment
Tags: stella, stella pop, stella's pop factory, branding, brand, brand marketing, branded content, content marketing, creative services, content design services

This Is Why Your Brand Needs to Be On Twitter (www.thinkbda.com) - Usage of Twitter has grown 974% in the UK last year. Where crowds go brands are sure to follow... read more

Submitted By: MattAmbrose ( 14 months ago ) Total Views: 270
Category: Social Media
Tags: Twitter, social media marketing, brand marketing, UK

Direct IS Brand Marketing (marketinginteractions.typepad.com) - There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation... read more

Submitted By: ardath ( 24 months ago ) Total Views: 326
Category: Integrated Content Marketing
Tags: direct marketing, brand marketing

Video Tours Increase Sales (social-media-optimization.com) - A SellPoint study conducted by Coremetrics found a significant increase in product purchases after online... read more

Submitted By: Editor ( 27 months ago ) Total Views: 404
Category: Video
Tags: SMO, Social Media Optimization, Social Media Marketing, Brand Marketing, Social Retailing

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