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When YOU Are the Brand (www.chrisbrogan.com) - Chris Brogan overviews the shift in thinking related to companies and brands. From the importance of... read more
5 principles of breakthrough success in the "Relationship Era" (www.imediaconnection.com) - Prior to 2000 we were in the Consumer Era, the starting point was typically the consumer. Marketers worked... read more
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Submitted By: Editor ( 8 months ago ) Total Views: 231
Category: Industry Trends
Tags: marketing, brand marketing, sustainable relationships
Multitasking Makes You Stupid: The Case for Outsourcing Content (sparksheet.com) - Reasons why brands should seriously consider outsourcing their content. Most brands are set up to sell... read more
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Submitted By: Editor ( 8 months ago ) Total Views: 456
Category: Insource vs. Outsource
Tags: brand marketing, content marketing, content strategy, insource, outsource
'Content Nation' – Marketers, Are You Ready For Feedback? (www.mpdailyfix.com) - Important points about starting a social media campaign, reminding marketers that you have to be ready... read more
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Submitted By: Editor ( 11 months ago ) Total Views: 181
Category: Social Media
Tags: brand marketing, company marketing, social media, social media marketing, online marketing
Does Your Business Have a Gorilla for Sale? (www.yostella.com) - Stella Pop says, All businesses needs a differentiator, a big freakin’ gorilla. Bet you already have... read more
This Is Why Your Brand Needs to Be On Twitter (www.thinkbda.com) - Usage of Twitter has grown 974% in the UK last year. Where crowds go brands are sure to follow... read more
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Submitted By: MattAmbrose ( 19 months ago ) Total Views: 325
Category: Social Media
Tags: Twitter, social media marketing, brand marketing, UK
Direct IS Brand Marketing (marketinginteractions.typepad.com) - There's a surge in marketers focusing on direct marketing. Some of which is due to the economic situation... read more
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Submitted By: ardath ( 29 months ago ) Total Views: 382
Category: Integrated Content Marketing
Tags: direct marketing, brand marketing
Video Tours Increase Sales (social-media-optimization.com) - A SellPoint study conducted by Coremetrics found a significant increase in product purchases after online... read more
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Submitted By: Editor ( 33 months ago ) Total Views: 474
Category: Video
Tags: SMO, Social Media Optimization, Social Media Marketing, Brand Marketing, Social Retailing
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