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Understanding, Identifying and Building Distinctive Brand Assets (randallbeard.wordpress.com) - Distinctive assets are non brand-name elements that are able to evoke the brand in the memory of consumers.... read more
10 Steps for Optimizing the Brand for Social Search (www.briansolis.com) - Very detailed and comprehensive post explaining how everything begins with enhancing and optimizing connections... read more
Submitted By: Editor ( 7 days ago ) Total Views: 400
Category: Social Media
Tags: brand, optimization, search, seo, smo, Social Media
Contextual Advertising – Moving Beyond the Web (randallbeard.wordpress.com) - Increasingly, contextual advertising models are sprouting up in non-digital channels. This post looks... read more
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
Creating Engagement in B2B Marketing (pauldunay.com) - A recent study found that 93 percent of consumers surveyed believe all companies should have a presence... read more
The 2010 Marketing Landscape – Social Media & Business Predictions for Marketers (randallbeard.wordpress.com) - How will web 2.0 impact the future of marketing? Read more for social media and business predictions... read more
Content Marketing | Brand building with content (greymacpherson.net) - Article in a series looking at content marketing, this article deals with brand building using content. read more
ROI: How to Measure Return on Investment in Social Media (www.briansolis.com) - Over the years, Social Media experts attempted to redefine ROI for a new era of influence. While some... read more
Brand Salience – Why It Matters for Your Brand (randallbeard.wordpress.com) - Brand salience is one of the most under-rated marketing challenges that brands face today. This post... read more
Submitted By: beardrs ( 25 days ago ) Total Views: 220
Category: Content Marketing 101
Tags: Advertising, Branding, Content Marketing, Media
The Long Tail of Trust in New Media Marketing (designdamage.com) - When it comes to trust, it pays to earn it over time via high targeted more personalized channel that... read more
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