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Contextual Advertising – Moving Beyond the Web (randallbeard.wordpress.com) - Increasingly, contextual advertising models are sprouting up in non-digital channels. This post looks... read more

Submitted By: beardrs ( 5 days ago ) Total Views: 381
Category: Content Marketing 101
Tags: Advertising, Branding, Content Marketing, Innovation, Metrics & Measurement, Context, Turner, TV in Context, Geico, Clear Channel, ACDC

Custom content: More effective than advertising and on the rise (www.kingfishmedia.com) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the... read more

Submitted By: Editor ( 6 days ago ) Total Views: 404
Category: Custom Publishing/Media
Tags: Web 2.0, Marketing, Content, Viral Marketing, Custom Media, Media/Advertising Trends, Social Networking, Custom Publishing

Why your content needs a strategy (www.bizreport.com) - In the new millennium businesses started branching out with websites and product pages. But along the... read more

Submitted By: Editor ( 7 days ago ) Total Views: 395
Category: Content Development
Tags: content, content optimization, content strategy, eWayDirect, integrated campaign, online advertising

Oscar advertisers hope to build buzz on Twitter, Facebook (www.usatoday.com) - The Oscar for the best place to chat about the Academy Awards goes to: social media. For the first time,... read more

Submitted By: Editor ( 10 days ago ) Total Views: 400
Category: Social Media
Tags: Oscar, social media, Facebook, Twitter, advertising

The 2010 Marketing Landscape – Social Media & Business Predictions for Marketers (randallbeard.wordpress.com) - How will web 2.0 impact the future of marketing? Read more for social media and business predictions... read more

Submitted By: beardrs ( 14 days ago ) Total Views: 395
Category: Content Marketing 101
Tags: Advertising, Branding, Innovation, Marketing Skills, Word of Mouth, media, social media, web marketing

5 Tips to Engage Social and Mobile Customers (designdamage.com) - Companies must become more customer-centric, focusing on the needs of each individual customer to earn... read more

Submitted By: designdamage ( 20 days ago ) Total Views: 274
Category: Social Media
Tags: social media, augmented reality, CRM magazine, Mashable, Social Media Examiner, Twitip, Small Business, word-of-mouth, Facebook, Twitter, LinkedIn, Lior Arussy, Yelp, B2B, B2C, customer-centric, Location based advertising, sequential advertising, mobile, mobile commerce, ecommerce, SEO

Crowdsource eBook – Everyone is Illuminated (www.rickliebling.com) - An in-depth look at Crowdsourcing featuring insights and POVs from some of the smartest names in the... read more

Submitted By: eyecube ( 20 days ago ) Total Views: 277
Category: eBooks/Whitepapers
Tags: marketing, advertising, b2c, crowdsourcing

EA Exec John Schappert Offers Five Tips to Surviving the Next Three Years (www.shacknews.com) - While the tips are specific to the video game industry, they can easily be applied to any industry or... read more

Submitted By: Editor ( 21 days ago ) Total Views: 208
Category: Industry Trends
Tags: EA sports, video games, industry trends, promotion, advertising, online gaming

Brand Salience – Why It Matters for Your Brand (randallbeard.wordpress.com) - Brand salience is one of the most under-rated marketing challenges that brands face today. This post... read more

Submitted By: beardrs ( 21 days ago ) Total Views: 216
Category: Content Marketing 101
Tags: Advertising, Branding, Content Marketing, Media

Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content (www.mediapost.com) - Wouldn't it be a tragedy if the Internet was the cause of the demise of excellent content? David Moore,... read more

Submitted By: Editor ( 21 days ago ) Total Views: 194
Category: Industry Trends
Tags: print, media, online marketing, online advertising, predictions, future of

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