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Figuring out magazine subscriptions in the iPad age (arstechnica.com) - In some cases the digital version is more expensive than the dead-tree version on newsstands, and in... read more
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Submitted By: Editor ( 10 days ago ) Total Views: 460
Category: Digital Magazines
Tags: ipad, digital magazine, subscription, print magazines, advertising
3 “Big Shifts” in the Advertising Paradigm (randallbeard.wordpress.com) - The advertising world is changing before our viewing eyes. Beyond the obvious move– to consumer engaged,... read more
Content Marketing Converts Even the Toughest Business Buyers (contentmarketingtoday.com) - Great explanation from Newt Barrett on the difference between the old world of advertising and today’s... read more
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Submitted By: Editor ( 21 days ago ) Total Views: 565
Category: Content Marketing 101
Tags: content marketing, online marketing, advertising, content strategy, history of, how to
The Future of Advertising (www.businessweek.com) - The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils.... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 703
Category: B2B Case Studies
Tags: Bloomberg BusinessWeek, social media, industry trends, advertising
The Hybrid Theory Manifesto: The Future of Marketing, Advertising, and Communications Part Two (www.briansolis.com) - In the book Engage!, I use music as a metaphor for the business approach necessary to execute socialized... read more
Top 3 tips for marketing through content (www.bizreport.com) - In real estate it is location, location, location. For advertising, too. What many marketers haven't... read more
YouTube Ads can be your Cheapest Source of Traffic (www.searchenginejournal.com) - All about the analytics side of YouTube Ads and how to get the benefits of truly low cost traffic with... read more
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Submitted By: thelostagency ( 2 months ago ) Total Views: 400
Category: SEO/SEM
Tags: YouTube, Search, AdWords, Advertising, Social Media
10 Reasons Why You Are Not Getting The Results You Want Out Of Your Marketing (designdamage.com) - You spent countless hours crafting your marketing campaign investing money and hiring marketing experts... read more
Google Adwords launches content marketing B-to-B effort aimed at advertising community (www.rexblog.com) - While the Google Adwords marketing team did not label it “content marketing” in announcing it, their... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 549
Category: Industry Trends
Tags: content marketing, b2b, advertising, Google, Rex Hammock
Study: Online overtaking print in ad, readership races (www.bizreport.com) - When it comes to advertising most brands and marketers still consider television and newspaper to be... read more
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