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Time Warner's AOL Starts Do-It-Yourself System For Web Ads (money.cnn.com) - AOL is launching PubAccess, which makes it simpler for web site owners to make more money from their... read more

Submitted By: Editor ( 29 months ago ) Total Views: 254
Category: Industry Trends
Tags: major players news, ad technologies & vendors, online ad market, ad selling, publishing, ad buying & planning, new and improved, ad targeting

Interactive TV-watching has advertisers sitting up (www.theglobeandmail.com) - A new term "two screeners" is used to describe the 70 percent of people under age 34 who watch TV while... read more

Submitted By: Editor ( 32 months ago ) Total Views: 463
Category: Branded Content/Entertainment
Tags: ad technologies & vendors, demographics, ad buying & planning, signs of what's to come, alternative marketing, co-op marketing & partnerships, advertainment, cross media, entertainment, ad targeting, agencies & ad departments

1-800-Flowers Launches Valentine Video Contest on YouTube (www.marketingvox.com) - Two Valentine Day contests kick off a one year partnership between Google and 1-800-Flowers who also... read more

Submitted By: Editor ( 32 months ago ) Total Views: 2978
Category: Branded Content/Entertainment
Tags: YouTube, video, contest, Google, user experience, major players news, ad technologies & vendors, ad selling, publishing, rich media, search engine marketing, multi-channel marketing, ad buying & planning, campaigns & creatives of note, co-op marketing & partnerships, media convergence, tools & software, advertainment, promotions, ad targeting

StrongMail Execs Launch Six Blogs on Email Marketing (www.strongmail.com) - Email marketing services firm StrongMail Systems has launched six new corporate blogs about email marketing,... read more

Submitted By: Editor ( 33 months ago ) Total Views: 700
Category: B2B Case Studies
Tags: ad technologies & vendors, publishing, research & stats, e-mail marketing, ad buying & planning

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