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Bauer Targets Teens With 4TNZ.com (www.mediaweek.com) - Bauer Publishing is launching a site intended to attract the same teens as it currently reaches in print.... read more
Submitted By: Editor ( 21 months ago ) Total Views: 446
Category: For Publishers
Tags: online ad market, ad selling, publishing, new and improved, gen Y, Bauer Publishing
CNN.com, NYTimes.com Vets Partner on Mysterious Ad Venture (www.clickz.com) - Former NYT Digital VP Jason Krebs and former CNN.com SVP David Payne are partnering on an enigmatic venture... read more
Time Warner's AOL Starts Do-It-Yourself System For Web Ads (money.cnn.com) - AOL is launching PubAccess, which makes it simpler for web site owners to make more money from their... read more
Untapped Online Ad Revenue Opportunities Await Publishers (www.marketingvox.com) - Attributor analysis of content monetization across 68 million domains found that publishers have potentially... read more
Online Pubs Expand Ad Offerings While Avoiding the Wrath (or Temptation) of Portals (www.marketingvox.com) - Looking to continuously improve online offerings, companies turn to various sources, such as bloggers,... read more
Submitted By: Editor ( 24 months ago ) Total Views: 157
Category: Blogging
Tags: online ad market, ad selling, publishing, demographics, weblog marketing, major brands, ad targeting
Dusting Off the Archive for the Web - New York Times (www.nytimes.com) - A new way to attract readers may be to use the old ways and resources. Most magazines do not offer archives... read more
CBS Sets Up Ad/Content Network for Local Bloggers (www.marketingvox.com) - CBS is looking for blogs that cover local areas with a CBS owned-and-operated TV station. Publishers... read more
Nokia Creates One-Stop Ad Network for Mobile Publishers (www.marketingvox.com) - 70 publishers, including Hearst and Rueters will participate in mobile advertising with Nokia. It will... read more
Submitted By: Editor ( 25 months ago ) Total Views: 200
Category: News
Tags: ad selling, publishing, wireless marketing, new and improved, major brands, ad targeting
Inside AdWords: Demographic bidding beta test (adwords.blogspot.com) - Google will start testing a feature where you could show your ads more often to a specific group over... read more
From 10 hours a week to $10 Million a year - Plenty of Fish (www.nytimes.com) - New York Times article about a low maintenance dating site that is free to subscribers called Plenty... read more
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