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How Walmart Owns the Concept of Value Online (adage.com) - Walmart is stepping up its value proposition with its expanded digital footprint, while its big-box competitors... read more
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Submitted By: GlennSabin ( 17 months ago ) Total Views: 262
Category: Content Development
Tags: Walmart, SoundCheck, Eleven Moms, Unilever, Rockfish Interactive
Dove teams up with Ugly Betty in China (www.mb-blog.com) - Citing an article from the WSJ, Nigel Hollis examines why the Dove Campaign for Real beauty may have... read more
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Submitted By: Editor ( 20 months ago ) Total Views: 211
Category: Consumer Case Studies
Tags: Dove, Unilever, markeing, campaign, Real Beauty, China
Walmart, the Media Company, Partners with Unilever on Microsite (www.amplifiercontent.com) - Walmart's Soundtrack microsite contains original video footage of acts such as Beyonce, The All-American... read more
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Submitted By: juntajoe ( 20 months ago ) Total Views: 535
Category: Consumer Case Studies
Tags: walmart, unilever, soundtrack, beyonce, microsite, consumer case studies
How to Get Your Brand on 'Oprah' (adage.com) - Oprah doesn't do structured brand-integration deals or, technically, at least, live commercials - but... read more
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Submitted By: Editor ( 27 months ago ) Total Views: 343
Category: Branded Content/Entertainment
Tags: Harpo, Unilever, Oprah, Dove, brand, entertainment, Kimberly Clark, free, PR
Unilever Degree Girl (www.degreegirl.com) - Ashley Tisdale is the celebrity promoting a new site for Degree deodorant for teenage girls. The OMG... read more
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Submitted By: Editor ( 29 months ago ) Total Views: 358
Category: Consumer Case Studies
Tags: Unilever, Degree, teenagers, microsite, social network
Marketing Storytelling Pays Dividends (chiefmarketer.com) - Companies are learning that consumers don't want standard advertising so they are turning to storytelling,... read more
Suave, Sprint Back For 'In the Motherhood' Webisodes (publications.mediapost.com) - A great example of user generated content. This online video show features top Hollywood stars acting... read more
World's leading Post-Advertising Agency gets Large(r) (custompubnews.blogspot.com) - This press release announce the merger of Story Worldwide and Large Design, a London-based digital agency.... read more
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