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How Walmart Owns the Concept of Value Online (adage.com) - Walmart is stepping up its value proposition with its expanded digital footprint, while its big-box competitors... read more

Submitted By: GlennSabin ( 12 months ago ) Total Views: 195
Category: Content Development
Tags: Walmart, SoundCheck, Eleven Moms, Unilever, Rockfish Interactive

Dove teams up with Ugly Betty in China (www.mb-blog.com) - Citing an article from the WSJ, Nigel Hollis examines why the Dove Campaign for Real beauty may have... read more

Submitted By: Editor ( 14 months ago ) Total Views: 142
Category: Consumer Case Studies
Tags: Dove, Unilever, markeing, campaign, Real Beauty, China

Walmart, the Media Company, Partners with Unilever on Microsite (www.amplifiercontent.com) - Walmart's Soundtrack microsite contains original video footage of acts such as Beyonce, The All-American... read more

Submitted By: juntajoe ( 15 months ago ) Total Views: 452
Category: Consumer Case Studies
Tags: walmart, unilever, soundtrack, beyonce, microsite, consumer case studies

How to Get Your Brand on 'Oprah' (adage.com) - Oprah doesn't do structured brand-integration deals or, technically, at least, live commercials - but... read more

Submitted By: Editor ( 22 months ago ) Total Views: 268
Category: Branded Content/Entertainment
Tags: Harpo, Unilever, Oprah, Dove, brand, entertainment, Kimberly Clark, free, PR

Unilever Degree Girl (www.degreegirl.com) - Ashley Tisdale is the celebrity promoting a new site for Degree deodorant for teenage girls. The OMG... read more

Submitted By: Editor ( 24 months ago ) Total Views: 267
Category: Consumer Case Studies
Tags: Unilever, Degree, teenagers, microsite, social network

Marketing Storytelling Pays Dividends (chiefmarketer.com) - Companies are learning that consumers don't want standard advertising so they are turning to storytelling,... read more

Submitted By: Editor ( 24 months ago ) Total Views: 250
Category: Content Marketing 101
Tags: Story Worldwide, Degree, Unilever, Stella Artois, YouTube, brand, marketing, advertising, Joe Pulizzi

Suave, Sprint Back For 'In the Motherhood' Webisodes (publications.mediapost.com) - A great example of user generated content. This online video show features top Hollywood stars acting... read more

Submitted By: Editor ( 26 months ago ) Total Views: 746
Category: Branded Content/Entertainment
Tags: webisodes, website, online, video, Jenny McCarthy, Leah Remini, Chelsea Handler, Ellen DeGeneres, Sprint, Nextel, Unilever, Suave, Mindshare Entertainment

World's leading Post-Advertising Agency gets Large(r) (custompubnews.blogspot.com) - This press release announce the merger of Story Worldwide and Large Design, a London-based digital agency.... read more

Submitted By: Editor ( 28 months ago ) Total Views: 801
Category: News
Tags: Large Story Worldwide, merger, advertising agency, Lexus, Unilever, Agent Provocateur, Oasis Stores, Group RCI, Microsoft, Medtronic, UPS, Bluewater

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