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Seth Godin on how to be a great client (with a few suggestions from me) (www.rexblog.com) - Rex Hammock expands on a post from Seth Godin, noting that content marketing and custom media creation... read more

Submitted By: Editor ( 3 months ago ) Total Views: 115
Category: Content Marketing 101
Tags: Seth Godin, Rex Hammock, content development, content maketing

The platform vs. the eyeballs (sethgodin.typepad.com) - Great explanation of how the marketers job has changed. You used to buy advertising that was temporary,... read more

Submitted By: Editor ( 6 months ago ) Total Views: 145
Category: Industry Trends
Tags: marketing, marketers, traditional, multi-media, role of, Seth Godin

An Interview with Seth Godin on Innovation (www.openforum.com) - Must read from Seth Godin on Innovation, Change, Social Media, and Opportunity. read more

Submitted By: juntajoe ( 7 months ago ) Total Views: 962
Category: Industry Trends
Tags: social media, seth godin, innovation, AMEX

BMA Podcast with Seth Godin and Jeff Hayzlett (www.marketing.org) - June's podcast explores how marketing, especially B2B marketing, has evolved and how it will evolve into... read more

Submitted By: Editor ( 9 months ago ) Total Views: 151
Category: Audio/Podcasts
Tags: online, marketing, trends, podcast, Seth Godin, BMA, Jeff Hayzlett

A & Q with Seth Godin: Ready to ship? (www.rickliebling.com) - Marketing thought leader Seth Godin kicks off the A & Q series at Jelly in Brooklyn. He discusses the... read more

Submitted By: eyecube ( 9 months ago ) Total Views: 133
Category: Industry Trends
Tags: Seth Godin, conferences, shipping

The difference between PR and publicity (sethgodin.typepad.com) - Know the difference, and you will know thyself. Another lesson from Seth Godin. read more

Submitted By: juntajoe ( 12 months ago ) Total Views: 353
Category: PR New Rules
Tags: publicity, public relations, seth godin

Email campaign case studies (one good, one bad) (sethgodin.typepad.com) - Citing personal examples of emails received, Seth Godin describes why one email campaign is anticipated,... read more

Submitted By: Editor ( 14 months ago ) Total Views: 225
Category: Email
Tags: Seth Godin, email, newsletter

Time to start a newspaper (sethgodin.typepad.com) - Here is how Seth Godin would start a newspaper. He states that it will cost you nothing. It will become... read more

Submitted By: kozelka ( 14 months ago ) Total Views: 317
Category: Email
Tags: Seth Godin, Seth's blog, Newspaper, print, how to, start, email

Brands, social, clutter and the sundae - Seth Godin (sethgodin.typepad.com) - Seth Godin points out what many marketers have incorrect in their thinking about the use of social networking... read more

Submitted By: Editor ( 15 months ago ) Total Views: 160
Category: Social Media
Tags: social media, marketing, online, Twitter, Seth Godin

Gravity is just a theory: Why the Story Matters (sethgodin.typepad.com) - Seth Godin explains the two reasons that gravity has had so much better marketing than evolution, and... read more

Submitted By: Editor ( 16 months ago ) Total Views: 146
Category: Content Marketing 101
Tags: storytelling, content, how to, marketing, Seth Godin

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