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What the iPad could mean for print (www.medialifemagazine.com) - Paul Verna, senior analyst at eMarketer, talks to Media Life about the iPad, its potential for advertising,... read more
Submitted By: Editor ( 1 day ago ) Total Views: 168
Category: Industry Trends
Tags: publishers, publishing, print magazines, newspaper, digitial, ipad, Apple
2010 landmark year as online ad spending overtakes print (www.bizreport.com) - The tide of technological change continues to mold the print landscape. New figures released by research... read more
Submitted By: Editor ( 3 days ago ) Total Views: 276
Category: Integrated Content Marketing
Tags: digital marketing, marketing spend, online, print
The Power of Great Story-Telling (fearlesscompetitor.com) - Learning to tell stories is a powerful approach is business and in life. See the example in this post... read more
Submitted By: Editor ( 4 days ago ) Total Views: 271
Category: Content Marketing 101
Tags: content marketing, storytelling, online marketing, prospecting, engage consumers
HP's Michelle Weir on the transformation of publishing and the growth of digital printing (members.whattheythink.com) - Video interview with Michelle Weir who states that custom publishing, digital, and print on demand are... read more
Submitted By: Editor ( 4 days ago ) Total Views: 294
Category: Custom Publishing/Media
Tags: custom publishing, print on demand, industry trends, print, digital
Is Content Marketing the New PR? (brunoclement.posterous.com) - A visual look at how Content Marketing is different from traditional public relations and advertising.... read more
Submitted By: Editor ( 5 days ago ) Total Views: 358
Category: PR New Rules
Tags: content marketing, PR, public relations, communication, audience
Why community building is better than simple social marketing (www.bizreport.com) - When it comes to social marketing many brands are doing themselves a disservice by simply creating a... read more
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map (contentmarketingtoday.com) - April in Paris and Content Marketing in Blossom Online research for an upcoming April trip to the... read more
AC Transit Delivers Meaningful Marketing to Help Current and Future Riders (contentmarketingtoday.com) - Case study from Newt Barrett showing how bus shelter ads offer can't miss messages that promote use of... read more
Anderson: iPad Will Solve Magazines' Business Problem (www.mediaweek.com) - In an address at the American Association of Advertising Agencies' Transformation Conference in San Francisco,... read more
Submitted By: Editor ( 8 days ago ) Total Views: 387
Category: Industry Trends
Tags: Apple, ipad, Kindle, ereader, e reader, e-reader, future of, magazines, print
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