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Track Eyeballs, Not Web Forms (www.scheierassociates.com) - Rather than force prospects to fill out long Web forms (and risk their abandoning your site) Veteran... read more
The Highway Code for B2B Lead Generation (www.emarket2.com) - Surveys show that only around 10% of leads actually get followed up by sales people, so the generation... read more
Sales is from Mars and Marketing is from Venus – Vol. II – Lead Scoring (buzzmarketingfortech.blogspot.com) - A growing trend in B2B marketing today is in the realms of “lead nurturing” and “lead scoring.” I... read more
Submitted By: phdunay ( 23 months ago ) Total Views: 321
Category: ROI-Measurement
Tags: Lead Scoring, Lead Nurturing
What does a lead's score really mean? (marketinginteractions.typepad.com) - The premise behind lead scoring is that marketing can now automate their ability to know exactly when... read more
Submitted By: ardath ( 24 months ago ) Total Views: 283
Category: ROI-Measurement
Tags: lead scoring, content engagement
Lead Management Will Never Be The Same Again (blog.marketo.com) - $300 billion dollars a year. That’s what the 3,000 largest B2B companies in the world spend annually... read more
Submitted By: ardath ( 24 months ago ) Total Views: 231
Category: Business-to-Business
Tags: lead scoring, lead management, sales and marketing gap, lead nurturing, marketing roi
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