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Lead Nurturing: What is it? And Why Should I Care? (www.genius.com) - This is a slideshare presentation that covers lead nurturing through content and other tactics. Talks... read more
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Submitted By: BarbraGago ( 5 months ago ) Total Views: 445
Category: Business-to-Business
Tags: lead nurturing, content creation, marketing, B2B, marketing automation
Why a Blog Improves Social Media for B2B (marketinginteractions.typepad.com) - In a recent survey during a webinar, Ardath Albee found that only seven percent of the marketers were... read more
Cheat Sheet for Marketing Content Consistency (marketinginteractions.typepad.com) - To more easily enable the creation of a consistent storyline when content is created over time, you need... read more
The 4 C’s of B2B Marketing (pauldunay.com) - Using the example of the 4 P's from B2C marketing, this post takes a look at the 4 C's of B2B marketing.... read more
8 Tips to Get Started with Marketing Automation (www.leadsloth.com) - Marketing Automation is still very new for many companies so this post provides a step by step way to... read more
Content Marketing for Product Customization (marketinginteractions.typepad.com) - Explains why marketers need to focus on content marketing to influence decision makers in a B2B setting.... read more
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Submitted By: kozelka ( 11 months ago ) Total Views: 239
Category: Content Marketing 101
Tags: Creating Conversations, Lead Nurturing, Marketing Content, Storytelling. B2B
Marketo’s Ebook: A Lesson In Content Marketing (connectdirect.wordpress.com) - When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” they knew... read more
What Works, What Doesn't - Two Business Blogs Done Right (scheier.typepad.com) - Many B2B companies struggle with how to fill a corporate blog. Two examples from IT companies show how... read more
Creating Hot Leads With Today's Technology eBook (www.genoo.com) - A new eBook that explores demand generation and lead nurturing, outlining steps necessary to start down... read more
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Submitted By: kalbee ( 21 months ago ) Total Views: 278
Category: eBooks/Whitepapers
Tags: lead nurturing, demand generation, integrated marketing tools, online marketing
Track Eyeballs, Not Web Forms (www.scheierassociates.com) - Rather than force prospects to fill out long Web forms (and risk their abandoning your site) Veteran... read more
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