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Marketing products with very long sales cycles (www.webinknow.com) - Using the example of how early colleges start 'recruiting' for students years in advance, this post examines... read more
Submitted By: Editor ( 4 months ago ) Total Views: 169
Category: Content Development
Tags: content marketing, online content, online marketing, David Meerman Scott, Web Ink Now
Check out the Content Marketing Playbook - a free eBook Experiment (blog.junta42.com) - This post will take you to a pdf or online link to a resource that you will want to keep close for frequent... read more
Shutterstock Gets Social - Digital PR Case Study (thefuturebuzz.com) - Great business case example from several standpoints. Demonstrates the benefits of a communications... read more
For custom content, the trick is putting readers first, brands second (emediavitals.com) - Good explanation of the tight rope that custom publications walk between reader needs and client demands.... read more
Putnam Investments breaks ground on blogs, Twitter, and social media (www.webinknow.com) - David Meerman Scott writes: "I wish I had a buck for every time somebody who works in the financial... read more
Submitted By: tpldrew ( 7 months ago ) Total Views: 446
Category: Consumer Case Studies
Tags: Putnam Investments, David Meerman Scott
Video - You Are What You Publish (www.tippingpointlabs.tv) - @dmscott in 60 Seconds on the power of creating content! read more
Submitted By: tpldrew ( 8 months ago ) Total Views: 184
Category: Content Marketing 101
Tags: David Meerman Scott, video, publishers
Content: Have We Got Some 'Splaining to Do? (touchpointcity.wordpress.com) - What can frustrated marketers do when they're unable to convince leadership of the fundamental importance... read more
Submitted By: vincegiorgi ( 12 months ago ) Total Views: 287
Category: Content Marketing 101
Tags: content, content marketing, David Meerman Scott
Content for your Personas (www.imakenews.com) - Podcast or transcript of an interview in which Dave Fish, CEO of IMN, who speaks with David Meerman... read more
Submitted By: Editor ( 12 months ago ) Total Views: 138
Category: Content Development
Tags: David Meerman Scott, content, buyer, consumer, marketing, PR
How will YOU create a World Wide Rave? Video and ebook (www.webinknow.com) - David Meerman Scott has created a very unique video about World Wide Rave. The 3 plus minutes is worth... read more
Submitted By: Editor ( 13 months ago ) Total Views: 114
Category: Video
Tags: David Meerman Scott, ebook, video, YouTube
Online Content Marketing - Blurring the Lines Between Branding and Journalism (blog.tippingpointlabs.com) - As a former freelance producer for network news programs like the Today Show, CBS Sunday Morning and... read more
Submitted By: tpldrew ( 13 months ago ) Total Views: 265
Category: Integrated Content Marketing
Tags: Online Content Marketing, David Meerman Scott, Brand Journalists
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