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Marketing products with very long sales cycles
(
www.webinknow.com
) - Using the example of how early colleges start 'recruiting' for students years in advance, this post examines...
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Submitted By:
Editor
(
4 months ago
)
Total Views:
169
Category:
Content Development
Tags:
content marketing
,
online content
,
online marketing
,
David Meerman Scott
,
Web Ink Now
Check out the Content Marketing Playbook - a free eBook Experiment
(
blog.junta42.com
) - This post will take you to a pdf or online link to a resource that you will want to keep close for frequent...
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Submitted By:
Editor
(
6 months ago
)
Total Views:
221
Category:
eBooks/Whitepapers
Tags:
authority rules
,
brian clark
,
content marketing playbook
,
content marketing tactics
,
content strategy
,
david meerman scott
,
junta 42. junta42
Shutterstock Gets Social - Digital PR Case Study
(
thefuturebuzz.com
) - Great business case example from several standpoints. Demonstrates the benefits of a communications...
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Submitted By:
Editor
(
6 months ago
)
Total Views:
103
Category:
Social Media
Tags:
Shutterstock
,
photo
,
image
,
consumer
,
b2b
,
sharing
,
case
,
study
,
example
,
social
,
media
,
marketing
,
online
,
Facebook
,
David Meerman Scott
,
blog
,
blogging
For custom content, the trick is putting readers first, brands second
(
emediavitals.com
) - Good explanation of the tight rope that custom publications walk between reader needs and client demands....
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Submitted By:
Editor
(
6 months ago
)
Total Views:
244
Category:
Custom Publishing/Media
Tags:
custom
,
media
,
publishing
,
council
,
content
,
development
,
David Meerman Scott
,
John Moore
,
Hillel Cooperman
,
audience
,
consumer
,
publication
Putnam Investments breaks ground on blogs, Twitter, and social media
(
www.webinknow.com
) - David Meerman Scott writes: "I wish I had a buck for every time somebody who works in the financial...
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Submitted By:
tpldrew
(
7 months ago
)
Total Views:
446
Category:
Consumer Case Studies
Tags:
Putnam Investments
,
David Meerman Scott
Video - You Are What You Publish
(
www.tippingpointlabs.tv
) - @dmscott in 60 Seconds on the power of creating content!
read more
Submitted By:
tpldrew
(
8 months ago
)
Total Views:
184
Category:
Content Marketing 101
Tags:
David Meerman Scott
,
video
,
publishers
Content: Have We Got Some 'Splaining to Do?
(
touchpointcity.wordpress.com
) - What can frustrated marketers do when they're unable to convince leadership of the fundamental importance...
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Submitted By:
vincegiorgi
(
12 months ago
)
Total Views:
287
Category:
Content Marketing 101
Tags:
content
,
content marketing
,
David Meerman Scott
Content for your Personas
(
www.imakenews.com
) - Podcast or transcript of an interview in which Dave Fish, CEO of IMN, who speaks with David Meerman...
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Submitted By:
Editor
(
12 months ago
)
Total Views:
138
Category:
Content Development
Tags:
David Meerman Scott
,
content
,
buyer
,
consumer
,
marketing
,
PR
How will YOU create a World Wide Rave? Video and ebook
(
www.webinknow.com
) - David Meerman Scott has created a very unique video about World Wide Rave. The 3 plus minutes is worth...
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Submitted By:
Editor
(
13 months ago
)
Total Views:
114
Category:
Video
Tags:
David Meerman Scott
,
ebook
,
video
,
YouTube
Online Content Marketing - Blurring the Lines Between Branding and Journalism
(
blog.tippingpointlabs.com
) - As a former freelance producer for network news programs like the Today Show, CBS Sunday Morning and...
read more
Submitted By:
tpldrew
(
13 months ago
)
Total Views:
265
Category:
Integrated Content Marketing
Tags:
Online Content Marketing
,
David Meerman Scott
,
Brand Journalists
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