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Seth Godin and Tom Peters on giving away content for free (www.webinknow.com) - Conventional wisdom, especially with B2B marketers, has been to only offer valuable information in exchange... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 925
Category: Web Content Strategy
Tags: Seth Godin, David Meerman Scott, Tom Peters, content, paid versus free, website content
David Meerman Scott Interview on Social Media Marketing & PR (www.toprankblog.com) - Lee Odden caught up with David Meerman Scott just before SES to get more insight into the Scott's new... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 519
Category: PR New Rules
Tags: Lee Odden, David Meerman Scott, PR, New Rules, social media, online marketing
Marketing products with very long sales cycles (www.webinknow.com) - Using the example of how early colleges start 'recruiting' for students years in advance, this post examines... read more
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Submitted By: Editor ( 9 months ago ) Total Views: 266
Category: Content Development
Tags: content marketing, online content, online marketing, David Meerman Scott, Web Ink Now
Check out the Content Marketing Playbook - a free eBook Experiment (blog.junta42.com) - This post will take you to a pdf or online link to a resource that you will want to keep close for frequent... read more
Shutterstock Gets Social - Digital PR Case Study (thefuturebuzz.com) - Great business case example from several standpoints. Demonstrates the benefits of a communications... read more
For custom content, the trick is putting readers first, brands second (emediavitals.com) - Good explanation of the tight rope that custom publications walk between reader needs and client demands.... read more
Putnam Investments breaks ground on blogs, Twitter, and social media (www.webinknow.com) - David Meerman Scott writes: "I wish I had a buck for every time somebody who works in the financial... read more
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Submitted By: tpldrew ( 13 months ago ) Total Views: 510
Category: Consumer Case Studies
Tags: Putnam Investments, David Meerman Scott
Video - You Are What You Publish (www.tippingpointlabs.tv) - @dmscott in 60 Seconds on the power of creating content! read more
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Submitted By: tpldrew ( 13 months ago ) Total Views: 257
Category: Content Marketing 101
Tags: David Meerman Scott, video, publishers
Content: Have We Got Some 'Splaining to Do? (touchpointcity.wordpress.com) - What can frustrated marketers do when they're unable to convince leadership of the fundamental importance... read more
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Submitted By: vincegiorgi ( 17 months ago ) Total Views: 354
Category: Content Marketing 101
Tags: content, content marketing, David Meerman Scott
Content for your Personas (www.imakenews.com) - Podcast or transcript of an interview in which Dave Fish, CEO of IMN, who speaks with David Meerman... read more
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Submitted By: Editor ( 17 months ago ) Total Views: 199
Category: Content Development
Tags: David Meerman Scott, content, buyer, consumer, marketing, PR
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