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10 Branding Trends for 2010: Value is the New Black (www.marketingcharts.com) - Interesting points from Brandkeys research on what changes or shifts brands will have to make to respond... read more

Submitted By: Editor ( 5 months ago ) Total Views: 350
Category: Industry Trends
Tags: brand management, research, consumer spending, consumer behavior, WOM

Everyone Uses the Internet for a Reason (www.doshdosh.com) - The foundations of popular and profitable websites/services are deeply related to the basic reasons why... read more

Submitted By: juntajoe ( 13 months ago ) Total Views: 267
Category: Web Content Strategy
Tags: internet use, dosh dosh, consumer behavior

Next Marketing Challenge: Selling to 'Simplifiers' (hbswk.hbs.edu) - Here is a group that this author makes a valid case for marketing to. But how do you market to them?... read more

Submitted By: Editor ( 16 months ago ) Total Views: 186
Category: Industry Trends
Tags: consumer behavior, marketing, future, strategy, Harvard Business School

Do you remember Consumer Behavior? (geraldang.blogspot.com) - It's time to get back to the basics. While products and services are rolled out, ideas are flowing, let's... read more

Submitted By: Gerald ( 26 months ago ) Total Views: 390
Category: Email
Tags: Consumer Behavior

It’s Not Your Brand (www.my-creativeteam.com) - Many marketers see their brand as an asset they own. Not completely true. I’m not arguing that the brand... read more

Submitted By: HSquared ( 26 months ago ) Total Views: 852
Category: Social Media
Tags: Online, Consumer Behavior, Buzz, Media, Branding, Marketing, Social Media, Advertising

Are Corporations the New Kings of Content? (www.foliomag.com) - Folio article from Joe Pulizzi citing six specific reasons on why corporate content generation puts traditional... read more

Submitted By: juntajoe ( 32 months ago ) Total Views: 1048
Category: For Publishers
Tags: content marketing, custom publishing, folio, publishers, consumer behavior

Shift from Megaphone Marketing to Martini Marketing (www.reedmedia.eu) - Excellent post on the shift in consumer behavior and what corporations are doing/need to do to create... read more

Submitted By: juntajoe ( 33 months ago ) Total Views: 754
Category: Industry Trends
Tags: content marketing, targeted marketing, consumer behavior, martini marketing

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