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3 Reasons Why Your Facebook Page Needs Google Analytics (blog.thekbuzz.com) - Webdigi posted a blog on Monday about their successful integration of Google Analytics on their Facebook... read more
Submitted By: Editor ( 20 days ago ) Total Views: 383
Category: ROI-Measurement
Tags: social media, Facebook, ROI, measurement
Social Media ROI - Case Study (cms.sys-con.com) - Discussion from three panelists from local B2B technology companies shared the ROI gained and lessons... read more
Submitted By: Editor ( 24 days ago ) Total Views: 266
Category: ROI-Measurement
Tags: ROI, social media, online marketing, panel discussion
Top Three Marketing Strategies and How to Use Them Effectively (marketingyourbusinesssandpr.blogspot.com) - It's important to choose the marketing strategies that'll work the best for your small business. By doing... read more
How To Create Measurable Objectives (altitudebranding.com) - The importance of establishing your goals first, and then developing your metrics around those. Gives... read more
Submitted By: Editor ( 3 months ago ) Total Views: 221
Category: ROI-Measurement
Tags: goals, metrics, measurment, ROI, outcome
5 Low Cost or Free Social Media Monitoring Tools (www.toprankblog.com) - 84% of survey respondents who’ve adopted social media don’t measure their social media programs. 40%... read more
Submitted By: Editor ( 3 months ago ) Total Views: 377
Category: ROI-Measurement
Tags: online marketing, social media, measurement, web analytics, social media monitoring
Social Media Results in Motion (www.findandconvert.com) - All businesses want to get a return on their marketing. However, measurable results from a social media... read more
Submitted By: bernbay ( 3 months ago ) Total Views: 228
Category: ROI-Measurement
Tags: BusinessWeek, social media, results in motion, Bernie Borges, Chris Brogan
CS and IA Unite Already, Will Ya! (eatmedia.net) - When Content Strategy is paired with a quality information architecture plan, we can see measurable results... read more
Submitted By: Editor ( 4 months ago ) Total Views: 178
Category: ROI-Measurement
Tags: content strategy, online marketing, website, SEO
Cost of the NYT Magazine NOLA Story Broken Down (www.motherjones.com) - Have you ever thought about the cost of a story? This article breaks down an upcoming blockbuster article... read more
It's Time To Start Thinking About Consumer ROI (www.rickliebling.com) - ROI – Return on Investment – has long been a metric used by brands to measure the effectiveness of a... read more
Submitted By: eyecube ( 7 months ago ) Total Views: 192
Category: ROI-Measurement
Tags: ROI, consumers
Managing the Operations Side of Marketing, Not Sexy but Critical (www.findandconvert.com) - Podcast interview with Gary Katz, CEO Marketing Operations Partners. Marketing Operations is a relatively... read more
Submitted By: bernbay ( 8 months ago ) Total Views: 267
Category: ROI-Measurement
Tags: marketing operations, marketing 2.0, social media marketing, Gary Katz, Bernie Borges
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