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You Need to Know What You Don’t Know About Your Prospects The Truth About Marketing (blogs.cisco.com) - Ardath Albee explains (with statistics) that marketers do not know their prospects well enough to engage... read more

Submitted By: Editor ( 9 days ago ) Total Views: 395
Category: PR New Rules
Tags: Cisco, content marketing, buyer persona, onine marketing, prospects, clients

Is your online communications program in need of a tune-up? (www.mitcharnowitz.com) - An ongoing dilemma for companies and organizations is defining successful online communication and outreach... read more

Submitted By: kjripp ( 1 month ago ) Total Views: 502
Category: PR New Rules
Tags: online communications, PR, email, blogger relations, blogger outreach

How To Get Your Customers to Have Faith in Your Brand (sociatic.com) - Customers follow or ‘unfollow’ brands because of their experience with them. They follow brands because... read more

Submitted By: kwameboame ( 2 months ago ) Total Views: 386
Category: PR New Rules
Tags: attract customers, faithful customers, Marketing, word of mouth

7 keys to a successful press release (martykarlon.wordpress.com) - As an editor, I was on the receiving end of some comically bad press releases. I probably should have... read more

Submitted By: mkarlon ( 3 months ago ) Total Views: 536
Category: PR New Rules
Tags: press release, media relations

Take an inbound marketing approach to crisis management (martykarlon.wordpress.com) - You’ll never face a crisis as big as the one BP is mired in, but no matter how well you do what you do,... read more

Submitted By: mkarlon ( 3 months ago ) Total Views: 499
Category: PR New Rules
Tags: PR, inbound marketing, CRM, crisis management

How to Add a Unique Voice to Your Brand: 14 Tips and Ideas to Help You Win (sociatic.com) - Differentiating your brand from other brands can be a daunting activity these days. This is because of... read more

Submitted By: kwameboame ( 3 months ago ) Total Views: 480
Category: PR New Rules
Tags: brand voice, Branding, branding tips, how to, Marketing, marketing tips

Puma City New York to Fail? (thelostagency.wordpress.com) - They have a massive social media audience but this is just one of many reasons why this wonderful World... read more

Submitted By: thelostagency ( 3 months ago ) Total Views: 409
Category: PR New Rules
Tags: Puma, Puma City, New York, PR, Social Media

Corona Beach Party @ Times Square Failed Public Relations (thelostagency.wordpress.com) - There was a very weak link between offline activities at Times Square, via PR channels and a complete... read more

Submitted By: thelostagency ( 3 months ago ) Total Views: 518
Category: PR New Rules
Tags: public relations, corona, times square, fail, failure

PR versus marketing: The final battle over social media (businessesgrow.com) - Great post following the results of a survey which found that the turf battle between PR and marketing... read more

Submitted By: Editor ( 4 months ago ) Total Views: 475
Category: PR New Rules
Tags: PR, marketing, social media, survey, research, results, PR strategy, marketing strategy

Six Steps to Running a Successful Blogger Outreach (dannybrown.me) - But... but... blogger outreach doesn't work anymore, right? Actually, like most things in life, it... read more

Submitted By: dannybrown ( 5 months ago ) Total Views: 1299
Category: PR New Rules
Tags: blogger outreach, pr, public relations, social media

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