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Brands Are Dead. Reputation Is King (understandandserve.com) - Companies must use content to be truthful, not try to persuade consumers they're something else. If a... read more
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Submitted By: jezmos ( 3 months ago ) Total Views: 478
Category: Integrated Content Marketing
Tags: business strategy, marketing strategy, branding, corporate reputation
The Influence Pyramid: Understanding and Dissecting Communities (blog.tippingpointlabs.com) - A simple graphic representation of how you can look at your online and offline communities - The Influence... read more
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Submitted By: tpldrew ( 4 months ago ) Total Views: 465
Category: Integrated Content Marketing
Tags: Influence Pyramid, Prosumers
How Smart Marketers Think Like Media Companies (www.interactiveinsightsgroup.com) - Social Media is creating an environment where every company can be it's own media company. Read how smart... read more
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Submitted By: Rgbroitman ( 4 months ago ) Total Views: 634
Category: Integrated Content Marketing
Tags: social media, content marketing, marketing strategy
Ideas for Using the Web for Print Advertising (www.pacecommunications.com) - There is great convergence between print and digital, especially when it comes to developing content... read more
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Submitted By: SSatPace ( 4 months ago ) Total Views: 469
Category: Integrated Content Marketing
Tags: Tag readers, unique URL, advertising, calls to action, reader engagement
Zillow's Content Marketing Rocks (blog.openviewpartners.com) - Zillow has a super best practice process around content management marketing, and using it for competitive... read more
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Submitted By: amandamaksymiw ( 4 months ago ) Total Views: 864
Category: Integrated Content Marketing
Tags: content marketing, zillow, strategy
How to Use Google and Twitter to Find Your Customers (designdamage.com) - The three most important elements when starting out with marketing on the internet is to 1) define success... read more
Social Is Useless If You Have Nothing To Say (understandandserve.com) - Without great content social is pointless. But to have great content companies must stand for something. read more
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Submitted By: jezmos ( 5 months ago ) Total Views: 419
Category: Integrated Content Marketing
Tags: business strategy, marketing strategy, leadership, content strategy
Content Marketing and Product Innovation: Is Your Brand Ready to Grow Up? (designdamage.com) - Brands must adapt to the new realities that everyone is a content producer and we are no longer competing... read more
Why Customers Hate Your Sales-Support Content (wp.me) - If relevant content is key to customer engagement... and if a primary brand touch point for your organization... read more
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Submitted By: vgiorgi ( 5 months ago ) Total Views: 422
Category: Integrated Content Marketing
Tags: sales, collateral, content
2010 landmark year as online ad spending overtakes print (www.bizreport.com) - The tide of technological change continues to mold the print landscape. New figures released by research... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 618
Category: Integrated Content Marketing
Tags: digital marketing, marketing spend, online, print
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