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2010 landmark year as online ad spending overtakes print (www.bizreport.com) - The tide of technological change continues to mold the print landscape. New figures released by research... read more
Submitted By: Editor ( 9 days ago ) Total Views: 433
Category: Integrated Content Marketing
Tags: digital marketing, marketing spend, online, print
Formidable! Content Marketing Puts Paris Travel Guide and its Author on the Virtual Map (contentmarketingtoday.com) - April in Paris and Content Marketing in Blossom Online research for an upcoming April trip to the... read more
2010: Marketing is not Marketing (blog.tippingpointlabs.com) - In the age of transparency, marketing is not about crafting artificial or half-true brand stories for... read more
Submitted By: tpldrew ( 16 days ago ) Total Views: 540
Category: Integrated Content Marketing
Tags: content marketing, customer service, twitter, social media
How Do You Convert Old Media Marketing to New Media Marketing? (www.findandconvert.com) - Many traditional, "old media" marketing strategies are still in use: Print advertising, telemarketing,... read more
Brands, Start Your Common Engines (blog.michaelleis.com) - A strategic and practical framework for how brands need to approach integrated digital communications. read more
Submitted By: mleis1 ( 2 months ago ) Total Views: 127
Category: Integrated Content Marketing
Tags: integrated, social, brand, strategy, digital, miller, cpg
Marketers must ready for a new kind of consumer (www.bizreport.com) - A new kind of consumer is coming to America and marketers need to ready for him. Over the next twenty... read more
Submitted By: Editor ( 2 months ago ) Total Views: 219
Category: Integrated Content Marketing
Tags: marketing, future of, online marketing, older population, generation
The Rise and Rise of Content Marketing (understandandserve.com) - Companies need to demonstrate and articulate to consumers that they are mission-driven. Content marketing... read more
Submitted By: jezmos ( 2 months ago ) Total Views: 118
Category: Integrated Content Marketing
Tags: content marketing, social media, content strategy
How to Integrate Twitter With Your Content Marketing Strategy (ezinearticles.com) - Twitter can be used to deliver valuable information to your readers in both long and short forms. Plus,... read more
Advertising: Book of Tens: Ideas of the Decade (adage.com) - The 10 Best Marketing Ideas of the Decade from AdAge could actually read the 10 Best Content Marketing... read more
Submitted By: ContentKeith ( 3 months ago ) Total Views: 247
Category: Integrated Content Marketing
Tags: content marketing, brand, long tail
Advertising Is the Price You Pay for Not Being Creative (www.marketingprofs.com) - Great points on the importance of looking long term for your marketing strategy. Calling advertising... read more
Submitted By: Editor ( 5 months ago ) Total Views: 440
Category: Integrated Content Marketing
Tags: online marketing, advertising, consumer relations, Markeing Profs
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