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3 “Big Shifts” in the Advertising Paradigm (randallbeard.wordpress.com) - The advertising world is changing before our viewing eyes. Beyond the obvious move– to consumer engaged,... read more
Making It Pay (blogs.imaginepub.com) - There are many potential courses to paying for the journalism that really matters, the investigative... read more
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Submitted By: Editor ( 15 days ago ) Total Views: 434
Category: Industry Trends
Tags: Orange magazine, industry trends, journalism, future of
Customer Roadshow 2.0 – Top 13 BtoB Content Marketing Tips (www.demandgenreport.com) - One attendees Top 13 nuggets about communicating with BtoB prospects of today from the first stop in... read more
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Submitted By: Editor ( 18 days ago ) Total Views: 357
Category: Industry Trends
Tags: vendor, sales, industry trends, how to, buying cycle
Aligning Sales and Marketing – Why It’s Not Working and What to Do About It « (fearlesscompetitor.net) - Everyone talks about aligning Sales and Marketing. But in most cases, it's not working. Why not? And... read more
Use Online to Drive Offline (www.ducttapemarketing.com) - John Jantsch explains that creating customers offline will, in his opinion, always (OK, for the next... read more
Social Media & Socialization of Business - Brian Solis Presentation in Minneapolis (www.toprankblog.com) - Social media evangelist Brian Solis recently gave a presentation to an enthusiastic group of marketers... read more
Facebook censors links (thelostagency.wordpress.com) - Facebook continues to shake up the industry passing 500 million users by encouraging sharing, but not... read more
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Submitted By: thelostagency ( 1 month ago ) Total Views: 363
Category: Industry Trends
Tags: Facebook, censorship
In China the Internet can make, or break, brands (www.bizreport.com) - According to OgilvyOne the era of consuming is over. The future is all about sharing. Nowhere is this... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 389
Category: Industry Trends
Tags: brands, China, Internet, Internet usage, social marketing, social media
Google Adwords launches content marketing B-to-B effort aimed at advertising community (www.rexblog.com) - While the Google Adwords marketing team did not label it “content marketing” in announcing it, their... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 549
Category: Industry Trends
Tags: content marketing, b2b, advertising, Google, Rex Hammock
Engagement vs. Usefulness (marketing) (asable.com) - Interesting take on what is more important engagement (Marketing) or useful ( customer service). The... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 530
Category: Industry Trends
Tags: engagement, marketing, online, customer servcie
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