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Create Content like a Publisher: Thought Leadership with Avitage (blog.marketo.com) - Interview with Jim Burns, founder and CEO of Avitage, as part of Marketo's ongoing B2B Thought Leader... read more
Brands failing to engage website visitors via social media (www.bizreport.com) - An in-depth assessment of the engagement strategies employed by some of today's top online brands shows... read more
Publishers ramp up marketing services offerings (emediavitals.com) - The roles of publishers, advertisers and agencies are becoming less distinct as brands become content... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 464
Category: For Publishers
Tags: custom publishing, website development, event production, Hanley Wood, B2B
You Couldn’t Pay Me to Subscribe to Your Newspaper (socialinsights.net) - This is an elementary post, but one that represents what publishers are hearing more often than ever.... read more
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Submitted By: brandonacox ( 4 months ago ) Total Views: 418
Category: For Publishers
Tags: publishing, newspapers
How Online Events Drive Revenue for Publishers (danblank.com) - Case study of a virtual conference. Learn how it is different from a webinar, and why it might be an... read more
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Submitted By: Editor ( 4 months ago ) Total Views: 456
Category: For Publishers
Tags: virtual conference, webinar, online events, publishing, publishers
Content Marketing - Can iPad Save Newspapers And Magazines? (www.yostella.com) - Video/ podcast featuring New York Times technology editor, and Damon Darlin which discusses print and... read more
Custom Content Council conference focuses on relevancy, fending off ad agencies (www.btobonline.com) - Custom publishers are well-positioned with the direction media and marketing are headed—provided they... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 455
Category: For Publishers
Tags: custom publishing, Custom Content Council, publishers, Custom Content Conference
Custom Content for a Young Audience (www.pacecommunications.com) - If your audience is young consumers - then this post is for you. Great reflections on how to develop... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 535
Category: For Publishers
Tags: content development, online engagement, youth, teens, mobile, social media
The evolution of the editor, 1982-2010 (emediavitals.com) - Newsrooms that once functioned under a cloud of cigarette smoke now work in a cloud computing environment.... read more
App for That: Magazines Forge New Vision of Digital Future (adage.com) - With an emerging economy of app "stores," publishers may have found a way to get consumers... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 573
Category: For Publishers
Tags: print magazines, advertsing, mobile, paid content
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