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The Future of Magazines (through a Custom Content Lens) (pacecommunications.com) - 8 of the Top 10 magazines in the U.K. are now ?customer magazines.? This means 80% of the popular U.K.... read more
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Submitted By: johncass ( 21 hours ago ) Total Views: 120
Category: Custom Publishing/Media
Tags: custom publishing, magazine publishing, grocery industry, supermarkets
What Makes Trade Show Content “Pop”? (www.techvalidate.com) - All the answers you need to know to “What are the best kinds of content for us to use at our live event?”... read more
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Submitted By: Editor ( 1 month ago ) Total Views: 437
Category: Custom Publishing/Media
Tags: content, trade show, how to, best practices
Mr. Magazine, Samir Husni, on publishing and custom content (www.imaginepub.com) - Great interview in this digital magazine with Mr. Magazine, Samir Husni, who talks about custom publishing... read more
Building a Brand: Custom Content Agencies Do It Better (www.pacecommunications.com) - It’s all in the details—such as finding out Julia’s Child’s favorite restaurant for tacos—that makes... read more
Four Reasons to Consider Custom Publishing (www.dmnews.com) - Interview with Lori Rosen of the Custom Content Council which highlights four reasons that people are... read more
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Submitted By: kozelka ( 4 months ago ) Total Views: 469
Category: Custom Publishing/Media
Tags: custom publishing, custom content, benefits of, results of, publishers
Move Over, “American Idol,” the Custom Magazine Cover Process Takes the Stage (www.pacecommunications.com) - The magazine cover selection process, in custom publishing at least, can be a bit like “American Idol.”... read more
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Submitted By: SSatPace ( 6 months ago ) Total Views: 493
Category: Custom Publishing/Media
Tags: cusstom magazine covers, cover selection process
Custom content: More effective than advertising and on the rise (www.kingfishmedia.com) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the... read more
HP's Michelle Weir on the transformation of publishing and the growth of digital printing (members.whattheythink.com) - Video interview with Michelle Weir who states that custom publishing, digital, and print on demand are... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 522
Category: Custom Publishing/Media
Tags: custom publishing, print on demand, industry trends, print, digital
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
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Submitted By: Editor ( 6 months ago ) Total Views: 457
Category: Custom Publishing/Media
Tags: branded content, custom publishing, custom magazines, print magazines, Joe Pulizzi
Harvard Business Review Article Reinforces The Core of Custom Publishing (www.imaginepub.com) - Review of the article Rethinking Marketing that correctly identifies a fundamental shift in marketing... read more
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