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Custom content: More effective than advertising and on the rise (www.kingfishmedia.com) - Summary and analysis of recent research from the Custom Publishing Council and Junta42 regarding the... read more
HP's Michelle Weir on the transformation of publishing and the growth of digital printing (members.whattheythink.com) - Video interview with Michelle Weir who states that custom publishing, digital, and print on demand are... read more
Submitted By: Editor ( 9 days ago ) Total Views: 401
Category: Custom Publishing/Media
Tags: custom publishing, print on demand, industry trends, print, digital
Rethinking Print as Part of the Content Strategy: Fortune, APA Proving Print is Not Dead (blog.junta42.com) - While digital is hot, print may still be a key component to your strategy. This post shares statistics... read more
Harvard Business Review Article Reinforces The Core of Custom Publishing (www.imaginepub.com) - Review of the article Rethinking Marketing that correctly identifies a fundamental shift in marketing... read more
Custom Content Has Best Year Ever (www.minonline.com) - In an annual report from the CPC of companies surveyed, 64% said they had outsourced some or all of their... read more
New soccer magazine from Puma (www.bizcommunity.com) - The new Puma magazine, From Africa with Football (Love), a 42-page publication with a print run of 120,000... read more
Submitted By: Editor ( 4 months ago ) Total Views: 160
Category: Custom Publishing/Media
Tags: custom publishing, custom magazine, Puma, soccer, Launch
HP lets you print old books or Wikia pages as your own custom publications (venturebeat.com) - Every person can pretty much operate their own virtual press, thanks to innovations in web-based self-publishing.... read more
Submitted By: kozelka ( 5 months ago ) Total Views: 97
Category: Custom Publishing/Media
Tags: self publish, custom publishing, magazines, wiki, print on demand
Key to custom is not getting stuck on one media channel (www.btobonline.com) - B to B interview with Joe Pulizzi, founder of Junta42 and advocate for all things custom. Discussion... read more
Submitted By: Editor ( 5 months ago ) Total Views: 316
Category: Custom Publishing/Media
Tags: Joe Pulizzi, content marekting, custom media, custom publishing, b2b
'Blueprint' marks new path for custom publication (www.btobonline.com) - Learn how this custom publication for Compass Bank, especially after undergoing a makeover this past... read more
Submitted By: Editor ( 5 months ago ) Total Views: 126
Category: Custom Publishing/Media
Tags: Kingfish, content, custom magazine, custom publishing, custom media
Custom media moves closer to the core (www.btobonline.com) - Case examples, statistics and quotes from publishers, all indicating that custom content in magazines... read more
Submitted By: Editor ( 5 months ago ) Total Views: 95
Category: Custom Publishing/Media
Tags: custom media, custom publishing, content, TMG, Pohly, CPC
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