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What is Our Company’s Purpose? The R-O-I Method (www.directortom.com) - Have you read Daniel Pink’s new book, “Drive: The Surprising Truth About What Motivates Us?” If you... read more

Submitted By: ThomasClifford ( 5 months ago ) Total Views: 392
Category: Books
Tags: Daniel Pink, company purpose

Content Marketing, Writing, and Content Strategy Books (shellybowen.com) - Concise list of books broken down by category. Great reference for content marketing, content strategy,... read more

Submitted By: Editor ( 6 months ago ) Total Views: 885
Category: Books
Tags: Content Marketing, Web Content Strategy, Writing and Editing

Boosting Employee Engagement with Multimedia Storytelling (www.directortom.com) - “The Art of Engagement: Bridging the Gap Between People and Possibilities” is not only an engaging piece... read more

Submitted By: ThomasClifford ( 9 months ago ) Total Views: 562
Category: Books
Tags: employee engagement, internal communications, corporate communications

Social Media Books & Experts (www.scottmonty.com) - There are almost as many social media books as there are social media "experts." Which are worth reading?... read more

Submitted By: scottmonty ( 12 months ago ) Total Views: 326
Category: Books
Tags: social media, books, scottmonty, blog

Books as Marketing Tools (eyecube.wordpress.com) - This is especially interesting to me as it’s a subject I’ve been considering. I feel that I’ve reached... read more

Submitted By: eyecube ( 16 months ago ) Total Views: 231
Category: Books
Tags: books, Joe Pulizzi, Steve Woods

7 Books to Help You and Your Organization Become Better Storytellers (www.directortom.com) - Part 1 of 2. A partial list of my favorite books to help you become better storytellers. For business... read more

Submitted By: ThomasClifford ( 16 months ago ) Total Views: 267
Category: Books
Tags: storytelling, business stories

Modern Book Publishing and Book Culture (www.time.com) - Citing an example of best selling novel that had a very hard time getting published, this article examines... read more

Submitted By: Editor ( 20 months ago ) Total Views: 333
Category: Books
Tags: book, industry, Time, publishing, publisher, economy

Who Says the Book Business Is Dead? (www.thedailybeast.com) - The belief that the increasing acceptance of all the new ways to get books is a definite plus for the... read more

Submitted By: kozelka ( 20 months ago ) Total Views: 328
Category: Books
Tags: books, reading, ebooks, download, MP3, OverDrive, print on demand

Blockbuster or Bust: Struggling Publishers & The Book Industry (online.wsj.com) - A look at the book industry and why the would pay a comedian 2.5 million for a book that hasn't been... read more

Submitted By: Editor ( 20 months ago ) Total Views: 236
Category: Books
Tags: books, industry, Random House, Houghton Mifflin, Harcourt, HarperCollins

Self-Publishing Secrets - Keys to Book Marketing (www.publishersweekly.com) - Features some of the best self-publishing success stories for authors of teen and tween novels. read more

Submitted By: johnkremer ( 21 months ago ) Total Views: 299
Category: Books
Tags: self-publishing, Publishers Weekly, book marketing

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