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Our Content Marketing Bloopers (blog.openviewpartners.com) - My firm recently adopted a content marketing strategy to better serve our community and increase awareness... read more
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Submitted By: amandamaksymiw ( 30 days ago ) Total Views: 497
Category: B2B Case Studies
Tags: content marketing 101, blogging, newsletters, how to
How Content Marketing by SW Florida Insurance Agency Clobbers a Billion Dollar Competitor (contentmarketingtoday.com) - Producing content that is relevant and trustworthy, one Florida insurance company wins over their customers... read more
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Submitted By: Editor ( 1 month ago ) Total Views: 620
Category: B2B Case Studies
Tags: content marketing, online marketing, insurance, healthcare, how to, case study
The Future of Advertising (www.businessweek.com) - The traditional advertising model is broken, argues John Winsor of new-model agency Victors & Spoils.... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 703
Category: B2B Case Studies
Tags: Bloomberg BusinessWeek, social media, industry trends, advertising
5 Tips from Our Ongoing Newsletter Experiment (blog.openviewpartners.com) - About 3 months ago OpenView Partners launched Viewing Value, a weekly edition of tips and tricks to provide... read more
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Submitted By: amandamaksymiw ( 2 months ago ) Total Views: 615
Category: B2B Case Studies
Tags: newsletter, content marketing
How do CMOs Define Product Marketing (www.rocketwatcher.com) - Great definition compiled from a Forrester presentation during an exercise where the attendees wrote... read more
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Submitted By: Editor ( 2 months ago ) Total Views: 500
Category: B2B Case Studies
Tags: b2b, featured, forrester, framework, product marketing, social media
Today in Marketing: With Customers, Small Gestures Count (features.bizmore.com) - In this post with Must-Read in marketing stories from around the web, learn why seemingly minor efforts... read more
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Submitted By: Editor ( 5 months ago ) Total Views: 494
Category: B2B Case Studies
Tags: content marketing, online marketing, sales, how to
B2B Buzz Marketing with Paul Dunay (www.findandconvert.com) - Paul Dunay, an award winning B2B marketing strategist explains how he led the development of a social... read more
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Submitted By: bernbay ( 7 months ago ) Total Views: 344
Category: B2B Case Studies
Tags: Paul Dunay, Bernie Borges, Facebook Marketing for Dummies, B2B marketing
Social Media Marketing in Large Enterprises (www.findandconvert.com) - This is the year of engagement. When I blogged my predictions for the new decade, one of the points I... read more
6 Lessons B2B Content Marketing Lessons From Mashable (socialmediab2b.com) - This post breaks down some of the strategies that make Mashable successful and show how they apply to... read more
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Submitted By: kozelka ( 10 months ago ) Total Views: 481
Category: B2B Case Studies
Tags: Mashable, content marketing, social media marketing, online marketing, blog, blogging
B2B Marcom Case Study: How to Get Started in Social Media (integratedmarcom.blogspot.com) - This B2B social media case study is part of a series of "How To's" to help you add social media to your... read more
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Submitted By: JoanDamico ( 10 months ago ) Total Views: 601
Category: B2B Case Studies
Tags: B2B social media, B2B integrated marcom, B2
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