(blog.tippingpointlabs.com) - Building your marketing strategy around SEO and SEM is not just a problem of execution or effectiveness. It is also a problem of vision. As in, time to get some new glasses.The web universe is not what you think it is. Understanding it requires a major worldview shift.It is not a fixed system that revolves around your corporate dotcom. Thinking that way is like adhering to the belief of Ptolemy — the Earth-centered cosmos.
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