Why marketers must become the new publishers

(www.socialmediatoday.com) - Recognizing that content is the key to getting the lead and the sale this post asks 'what is your publishing process for content?' It highlights eight keys to the publishing process that are relevant to a marketing content process. Includes identifying and researching the reader, auditing and diversifying the content and having an editorial calendar.


Submitted By: Editor (4 months ago)
Total Views: 277
Category: Content Marketing 101
Tags: content marketing, sales marketing, B2B marketing, Marketing Automation, Marketing Processes, Thought Leadership

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