(www.coachezines.com) - This post states that one of the keys to social influence is social proof. Hearing what other people say about working with you is one of the most influential ways to convince people that you're trustworthy and know what you're talking about. This post gives examples of the different types of testimonials you can use to build your social influence. It also takes a close look at the dangers of testimonials and how to avoid those pitfalls.
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