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The Value of Online Content: Practically Nothing

(www.foliomag.com) - Commenting on an article in Wired magazine, this post looks at the model of Demand Media, the 15th-most-visited online media property. The co-founder of Demand says that internet companies have their strategy backwards. It is not increasing the value of content to match the cost of producing, but decreasing the cost of producing. See the model and strategy Demand media uses and what they spend on content.

Submitted By: Editor ( 9 months ago ) Total Views: 339
Category: Industry Trends
Tags: online marketing, content publication, content production, user generated


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