The Science of Retweets on Twitter

(www.briansolis.com) - Over the years, I’ve had the opportunity to work with “Viral Marketing Scientist” Dan Zarrella on special projects related to Twitter. His focus on social science and psychology as it relates to new media and online interaction and behavior is in line with my philosophy and approach to understanding and documenting socialized media.

Zarrella recently debuted TweetPsych, a sophisticated system that uses two linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. He also adapted the service to analyze a site URL and the content on that page to create a list of the 50 Twitter users who’s profiles are psychologically aligned with the site you provided. It’s a fascinating service for those actively seeking to expand their contextual networks.



Submitted By: blogfeeder (4 months ago)
Total Views: 188
Category: Social Media
Tags: twitter, tweet, retweet, brian solis, science, sociology, science, social, media, social media, psychology

Email this article


Comments

Be the first to leave a comment on this article!


Leave a Comment

Login or Sign up to comment!